A. Shared distribution is where your leaflet is distributed with a maximum of two other non-competing leaflets. This is a very cost effective solution. Where as solus distribution is where just your flyer is distributed to specific areas of your choice, at the right time for you. Here at Mr Flyer we will always help you make your decision depending on your product/service, target audience and budget.
A. With a solus distribution service from Mr Flyer you get the following advantages over a shared distribution:
A. Mr Flyer has a sophisticated GPS Tracking System which tracks our distributors. This gives information on when the distribution takes place (date and time), how far the distributor has walked, at what speed and most importantly draws a map showing the exact route the distributor has taken. In addition, this system allows you to watch your distribution take place Live!
A. There are certain factors which determine the success or failure of a leaflet distribution campaign. A full blog is available on this subject, click here. Leaflet distribution is most effective when:
A1: We don’t just provide a distribution service. We provide a complete campaign, tailored to your needs. This ensures you get the highest possible response rate rather than just a cheap service.
A2: If a price sounds too good to be true, it probably is. Consider the cost of distributing 1000 flyers. To distribute 1,000 flyers takes a good distributor anywhere between 4 and 6 hours. So think how much that distributor needs paying. Then there are other overheads like transport, the time of the office staff in planning the distribution, providing the GPS tracking and having up-to-date mapping software. Therefore if someone is quoting £40-£50 for a solus distribution the chances are not all your flyers will be distributed, as the company would make a loss if they did.
A3: Make sure you are getting a like for like quote. I.e if someone has quoted you £30 per 1000, what is that for and on what quantity? If it’s for a 1,000 solus distribution – run away!! If it’s for a 50,000 shared then it is a fair comparison.
A4: Our shared distributions only go out with two other non-competing flyers. Most other companies distribute at least 4 flyers together on a shared distribution. This means your response rate is going to reduce dramatically.
A. The old saying, ‘you get what you pay for’, is most pertinent here. When considering printing look at the quality as well as the price as whatever you print is representing you and your business. With cheap printing the colour is often inconsistent, the ink may spread near the edges, the ink may rub off on your hands or the printed image may not be guillotined straight. With Mr Flyer our printing is always of a very high standard.
A2. Many printers give unrealistic completion dates which could mean you miss your distribution slot with us.
A: NO!!!!! Based on an online quote a 14,000 distribution with the Royal Mail in a local postcode they charge £65 per 1000 + VAT. And don’t forget, this is for a SHARED distribution; the Royal Mail don’t do solus distributions. Not only is your flyer going out with potentially a lot of other flyers but it is also hidden within your post and other direct mail – the attention on your leaflet is extremely minimal. Compare this with our price of £35 per 1000 + VAT for a shared distribution with a maximum of TWO other non-competing flyers. Think about the extra attention your flyer will get on a Mr Flyer distribution!
A1: The design of your flyer is probably the most critical element to a distribution campaign. Its not just about looking good, it has to encompass the 3 keys to an effective flyer design. In addition, it needs to work in line with our 3 stage drip marketing strategy. Clients have seen their response rates dramatically increase when they have their flyer designed by Mr Flyer.
A2: Printing errors usually occur when clients provide their own artwork as the program it’s made in, the file type, bleed and crop marks often have incorrect settings.