There’s much more to leaflet marketing than a design done on publisher, printed out of the office computer and your kids distributing to the two nearest streets to your business. Our six stage strategy ensures that we create the most effective delivery campaign for you and your business.
Download our FREE Secret Strategies Guide to find out how Mr Flyer can help you build your business and build your brand.
So! How do we create an effective campaign for you?
We will now take you through how to plan, design, print and deliver your campaign. There’s lots to consider, so we take you through step by step…and the first step is listening to what you hope to achieve.
Who targeting? Where? Dream client. Typical lead value. Desired response rate…
The more you tell us, the more effective we can make your campaign.
“We ensure you avoid ineffective marketing campaigns that are aimed straight at the bin”
Failing to plan is planning to fail. As with any major project, planning is key. Both door to door leaflet distribution and direct mail are no different.
Consider who you are looking to target, i.e who do you want walking through your door? Together we establish your target audience and work through the following key areas: When (start date), frequency (drip effect marketing), quantity, design, print and delivery tool: door to door distribution and/or direct mail.
The design of your flyer is the key to success. Not only must it look great, but also the message must be actionable - and we help you create the right message too.
Remember that how you print your flyer (or any other printed item) can convey to the receiver what sort of business you are; so we advise which is the right one for yours.
“Design is so critical it should be on the agenda of every meeting in every single department.”Tom Peters
Nobody cares what you want to sell, they only care about what they want to buy…and it’s our job to present your product in their hands so they will want to buy it.
We have created a 3 stage design strategy so you receive maximum returns from your campaign
By following our tried and tested system you will catch the receivers attention and give them an instant reason to respond to your business.
“Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.”Dieter Rams
Once you have great design, then the print quality needs to match. Choosing the type of print for your business is key.
The type of paper size, weight and finish must relate to your product/service, and we can recommend this accordingly.
The 3 main aspects we help you decide on are:
Paper size: A6, A5, A4, DL, square, folded...
Paper weight: 130gsm, 170gsm, 200gsm, 250gsm, 300gsm, 400gsm...
Paper finish: Silk or gloss, coated or uncoated, embossed, foiled...
Quantity and folding aside, we provide thousands of different flyer print variables for you! As this is an overwhelming number of print options we are here to advise you based on your specific needs, and give you the right recommendation.
“Good design is good business.”Thomas J Watson
This is the moment you have been waiting for – to have your flyers delivered so you can start to see your business grow.
Let's look through a few key areas to reassure you that your flyers are going out to the right people at the right time:
“Every time you repeat your delivery with us, we expect to see your response rate increase.”
We have provided everything for you to ensure your campaign gets out to the right people with the right message; and now we need your help…
If you really want to get the best value for money from your marketing it's key to evaluate thoroughly. When you get new enquiries please do the following:
We will then use all this feedback to help build your next campaign even stronger.