The client wanted a design, print and distribution campaign to target tenants in housing association, council or private properties where landlords were potentially not maintaining the houses sufficiently. They wanted to help these tenants claim effectively to have repairs made, and the flyer was used to encourage people to attend the housing repair free clinics.
In every design we cover our 3 keys: bold headline, eye catching image and call to action. In this design you see the bold headline is in the form of a question which relates to the target audience. Below we then position Chadwick Lawrence as the solution (this can also feature as a sub headline). The call to action capitalises the action word ‘now’ as we want people to respond promptly. Often a call to action may include a discount, or gift, but for this design it wasn’t appropriate. The back of the flyer then re-itterates the front, and using a little additional info, further encourages the receiver to respond.
We are different because we specialise. We stick to what we know, and that is designing flyers for businesses.
Why? We understand what works, what key elements should be on a flyer, and most importantly, what actually converts potential consumers. Time and again clients come to us with their artwork for us to print and distribute; we look at it and instantly know whether or not the distribution will be successful.
If you want to be certain that your next flyer distribution campaign will be a success, then please allow us to design it for you.
Quite a few clients prefer to go cheap with their design and focus on getting as many flyers out as possible.
However a professional and effective flyer design from Mr Flyer costs similar to 1,000 solus distribution.
So, it seems a no brainer to invest in a top quality design and see your chances of success go through the roof!
Yes! We did a 10,000 distribution (2,500 each week for 4 weeks) for one of our clients and they got multiple calls each week. They then changed the design and wanted another 10,000 distributing on the same schedule to the same areas.
As soon as we saw the new flyer we said we didn’t like it, and it may not be as effective. In fact, this flyer had no response in all 10,000 distributed!
This used to be a regular occurrence before we became more insistent on providing the design. Design is vital.