The Ultimate Guide to Tracking the Performance of Your Leaflet Campaigns
Our Tracking Mechanism: Matchback and Holdout Reports
If you're planning a leaflet distribution campaign, you may be wondering how you can track its performance. Look no further than Mr Flyer's new bespoke software!
In this guide, we'll show you how to effectively track the ROI of your leaflet distributions to help you make informed decisions for future campaigns.
Our Commitment to Helping Your Business Grow
At Mr Flyer, we're dedicated to partnering with you to help grow your business. We grasp the importance of reporting a clear and quantifiable ROI, even on a limited budget. That's why we've developed bespoke software to help track the performance of your current leaflet campaigns to help plan and measure future distributions.
How We Track Your Leaflet Campaigns
Our tracking software consists of two main reports: Matchback and Holdout. Here's how they look:
The matchback report is aptly named because it matches the results of your leaflet campaigns back to the postcodes selected for distributions.
With the help of an identifier unique to the leaflets, such as a discount code or a link, we can attribute a sale or a website visit directly to a distribution with a certain level of credibility. This report is visualised in an interactive heat map to help you understand the impact of your distribution.
To provide a more holistic view of your ROI, we carry out matchback reports in intervals of 30 days, 60 days, and 90 days from the landing date of each drop. This is because MarketReach's recent research has found that the average time door drops are kept in the house is 38 days, and the majority of door drops are opened, read, filed, or set aside for later.
At the end of a campaign's 90-day lifespan, we use the holdout report to give you a better view of your ROI. With this report, we track the performance of a "control group" of postcodes that have been excluded from the campaign and compare it against those that have been targeted.
The control group is selected to make up a population comparable in size or demographic to the targeted postcodes. The holdout report provides insights into how much "lift" the campaign has generated by comparing the performance of the control group to the targeted group.
In addition to providing another metric to measure your ROI, it can also guide your future campaigns by indicating whether you're investing in the correct postcodes.
3.Take the Next Step
Now that you understand how our reliable mechanism can help you track the performance of your leaflet campaigns, it's time to take the next step.
Contact us today, and one of our sales consultants can help you unleash the full potential of your leaflet campaigns.
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