Design, print and door to door delivery to build your business and build your brand
Request a Campaign ConsultationIf you’re looking to increase your vendor and landlord base with a proven, measurable, and cost-effective design, print & distribution strategy, get in touch with the Mr Flyer team today to start your campaign.
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It's worth beginning by saying how vital it is to have a marketing mix rather than rely on a single approach to build your estate agency business.
However, not all approaches are created equal. An article in the Negotiator Magazine stated that for "people born in 1994 or later…34% had deleted social media permanently, while 64% were taking a break". As a result, businesses need to find an approach that consumers first trust and then subsequently engage with. Read on to learn about the essential marketing strategy that has proven to be effective for our estate agency clients nationwide.
"Receiving information on paper increases trust among customers." DMA
What is the two-pronged approach? It is two different methods for two different markets.
In most estate agency businesses, the revenue is a combination of sales commission (from vendors) and management fees (from landlords or property investors).
So the two questions on every agency's mind are, how do we increase sales commission and increase rental management fees?
We cover our three keys in every flyer design, which have proved time and again essential for maximum returns:
A bold headline. Pose this as a question relevant to your target audience. E.g. 'Want to get in shape for free this summer?' Then follow with a sub-headline, 'Now you can with a 7-day FREE PASS'.
An eye-catching image. Not your premises (it's likely not inspiring!), but a before and after picture, or an inspirational man and woman on gym equipment..
A call to action. Based on the above, it would reiterate your 7-day pass gift. It should also highlight a prompt expiry, so you see a quick return on your investment.
Now we come onto the 'second prong' of the strategy – how to reach landlords and property investors. It would be a matter of luck for your flyer to land in a landlord's home, right? So, you need something more 'direct'. Well, we are excited to say we have exactly the service to achieve this: Direct Mail. We use this 'second prong' to target landlords and investors.
Direct Mail is broken down into eight steps (we do ALL of these steps for you!):
What you send is entirely up to you – it could be a postcard, a letter, or a gift/keepsake (such as a calendar). Whatever it is, we can help you with every step to get your agency directly in front of landlords and property investors.
"Mail isn't a one-off thing in a box; it's about building connections over time." JICMAIL
The 'first prong' is door-to-door flyer distribution; this is the tried and tested strategy. Out of all the different sectors we work for, estate agents are the most successful in terms of ROI when it comes to flyer distribution to attract new vendors. There are several factors, which determine your success
Mr Flyer is a multi-award-winning company. We are ISO9001, ISO14001 and ISO27001 compliant. In addition, we are an accredited member of the DMA (Data & Marketing Association), JICMAIL (Joint Industry Committee for Mail) and the IPIA (Independent Print Industries Association).
Our Green commitments and credentials include, Carbon Balanced Printer with the World Land Trust, SME Climate Hub commitment and Love Paper & Two Sides members.
Mr Flyer is trusted by some of the UK’s smartest businesses. Why not join our continually expanding number of customers seeing a strong ROI with us.
Jacob Hazeldine was communicative and very helpful during the initial stages of our distribution campaign to delivery. He'd always promptly respond to any questions to the best of his knowledge. I'd highly reccomend Mr Flyer and Jacob to anyone considering a distribution campaign.
Tony - Crown Driveways
Great service and team, they're professional, courteous and pro active. I highly recommend them!
Marcus - Allen Property Services
A very efficient service, good communication and reliable delivery.
James Rudd Mortgage Services
Always had a good response to any campaigns run by Mr Flyer and good return on my investment. Will use again for future campaigns!
Max - Earnshaw Kay Estate Agents
We’ve had a programme of flyer marketing done for the last two years and have been 100% satisfied with both the service and response! We’ll be using them again in 2020.
Andrew - Holmfirth Town
