Case Study: Da Vinci’s Pizza: Fresh Marketing That Pays Off

Summary

Are you a local restaurant or takeaway feeling the pressure to rebuild brand awareness in a crowded market? Da Vinci’s Pizza, a beloved local institution, found themselves in a similar situation. Established in 2004, their mission has always been to serve exceptional artisan pizzas. Yet, after a period of hiatus, they faced the challenge of reminding their community of their quality and reconnecting with customers to boost sales. Having already experienced the benefits of our partnership before, they trusted us to help them get their message back out there.

The Client: Da Vinci’s Pizza

Da Vinci’s Pizza is a popular restaurant and takeaway chain with three locations across Huddersfield and Holmfirth. With a reputation built on their handmade, artisan dough and the use of quality local ingredients, they have been a staple in the local food scene since 2004. As a well-regarded local brand in the food and restaurant industry, they pride themselves on creating a memorable dining experience for their loyal customer base.

The Challenge: Re-engaging the Local Market

Following a break, Da Vinci’s Pizza needed to re-engage their local customer base and rebuild brand awareness. They initially planned for a monthly menu print and leaflet distribution, but a lack of strategic planning meant they risked overspending on their marketing while missing key opportunities to maximise their return on investment.

Our Solution: A Strategic Approach to Leaflet Distribution

We worked closely with Da Vinci’s Pizza to develop a smarter, more cost-effective campaign. By pre-booking their campaign and printing all their menus upfront, we helped them achieve significant savings. Furthermore, we leveraged our industry expertise to strategically time the leaflet distribution to coincide with payday, a key period for increased sales within the food and retail sectors. You can learn more about our comprehensive door-to-door distribution services and how we handle all aspects of your campaign.

The Result: Renewed Success and a Strong Partnership

The carefully planned and executed campaign, which included organising the Royal Mail leaflet distribution and handling all the technical specifications for the print, has already yielded impressive results from the first drop. This success has not only driven new trade but has also strengthened our working relationship with Da Vinci’s Pizza, proving our commitment to going the extra mile for our clients.

Here's what owner Steve had to say: Excellent service, very helping through planning to execution. We delivered 36K menus over a wide spread area and the results reflected in our trade in the specific areas we had covered. ⭐⭐⭐⭐⭐

Ready to see how a strategic marketing partnership can help your business?

If your business is facing similar challenges with brand awareness and customer engagement, we would be delighted to have a chat about how we can craft a bespoke solution for you. We understand that effective marketing is about more than just delivering a service; it's about building a partnership that drives real results. Please feel free to contact our team today