A. Shared distribution is where your leaflet is distributed with a maximum of five other non-competing leaflets (and the mail). This is a very cost effective solution. Where as solus distribution is where just your flyer is distributed. Here at Mr Flyer we will always help you make your decision depending on your product/service, target audience, budget and locations.
A. With a solus distribution service from Mr Flyer you get the following advantages over a shared distribution:
A. For solus distributions Mr Flyer has a sophisticated GPS Tracking System which tracks our distributors. This gives information on when the distribution takes place (date and time), how far the distributor has walked, at what speed and most importantly draws a map showing the exact route the distributor has taken. For our shared distributions, these are performed by our distribution partners, the Royal Mail, using their trusted postmen and postwomen.
A. There are certain factors which determine the success or failure of a leaflet distribution campaign. A full blog is available on this subject, click here. Leaflet distribution is most effective when:
A1: We don’t just provide a distribution service. We provide a complete campaign, tailored to your needs. This ensures you get the highest possible response rate rather than just a cheap service.
A2: If a price sounds too good to be true, it probably is. Consider the cost of distributing 1000 flyers. To distribute 1,000 flyers takes a good distributor anywhere between 4 and 6 hours. So think how much that distributor needs paying. Then there are other overheads like transport, the time of the office staff in planning the distribution, providing the GPS tracking and having up-to-date mapping software. Therefore if someone is quoting £40-£50 for a solus distribution the chances are not all your flyers will be distributed, as the company would make a loss if they did.
A3: Make sure you are getting a like for like quote. i.e if someone has quoted you £45 per 1000, what is that for and on what quantity? If it’s for a 1,000 solus distribution – run away!! If it’s for a 50,000 shared then it is a fair comparison.
A. The old saying, ‘you get what you pay for’, is most pertinent here. When considering printing look at the quality as well as the price as whatever you print is representing you and your business. With cheap printing the colour is often inconsistent, the ink may spread near the edges, the ink may rub off on your hands or the printed image may not be guillotined straight. With Mr Flyer our printing is always of a very high standard.
A2. Many printers give unrealistic completion dates which could mean you miss your distribution slot with us.
A: The Royal Mail are our distribution partner. Whatever price you would receive from them (including introductory discounts) you will receive exactly the same from us. Despite all the marketing consultancy and planning you receive from us, we will charge exactly the same. With our solus distributions the price is higher because it is not a like for like service - the Royal Mail distribution is shared, not solus.
A1: The design of your flyer is probably the most critical element to a distribution campaign. Its not just about looking good, it has to encompass the 3 keys to an effective flyer design. In addition, it needs to work in line with our 3 stage drip marketing strategy. Clients have seen their response rates dramatically increase when they have their flyer designed by Mr Flyer.
A2: Printing errors usually occur when clients provide their own artwork as the program it’s made in, the file type, bleed and crop marks often have incorrect settings.
A. Direct mail is where we post your item to specific people. This is either people on a specific data list we purchase for you (for instance, people aged 55-65, with household of £60k+, living within 2 miles of Harrogate) or to your existing client base. This is most appropriate when you have a very specific target audience (for instance, letting agents use this to target landlords).
Where as door to door distribution is where your flyer is delivered to streets at a time, usually in multiples of 1000. This is for businesses wanting to reach a large audience as cost effectively as possible (for instance, estate agents targeting residents who may want to sell their house - usually advertising free valuations as a call to action).