Direct Mail

Top 5 Most Read Blogs Now Revised & Updated

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Direct Mail

The Drip Effect Marketing Strategy

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Door to door Distribution

Fire Bullets then Cannonballs marketing strategy

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Direct Mail

Why leaflet distribution works – perception vs reality

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Direct Mail

What’s the difference between direct mail (DM) and door to door Distribution (D2D)? (Revised edition)

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Door to door Distribution Category

Direct Mail, Door to door Distribution, Marketing

Top 5 Most Read Blogs Now Revised & Updated

Top 5 Must-Read Blogs when it comes to door-to-door and direct mail marketing campaigns. Is Royal Mail better than a leaflet distribution company? Why leaflet distribution works. Drip Effect Marketing Strategy and more.

Posted on Jul 04 2022

Direct Mail, Door to door Distribution, Marketing

The Drip Effect Marketing Strategy

Leaflet Distribution and Direct Mail Drip Effect Marketing Strategy explained. What is drip effect marketing strategy and what is the logic behind it? How to effectively implement a drip marketing strategy either for your door-to-door campaign or a direct mail one.

Posted on Jul 04 2022

Door to door Distribution, Marketing

Fire Bullets then Cannonballs marketing strategy

In marketing, as with building your business, this principle of firing bullets then cannonballs is a genius and essential strategy by Jim Collins of ‘Great by Choice’ (and many other must read business books). But what does it mean, and how can you apply it to your business? This blog gives you a quick insight.

Posted on Jul 01 2022

Direct Mail, Door to door Distribution, Marketing

Why leaflet distribution works – perception vs reality

This blog is to dismiss any myths about leaflet distribution, and give you concrete facts about the incredible response rates, which can be achieved through door drop marketing. I cannot take credit for the research. It is all freely available on the DMA (Direct Marketing Association) website to all DMA members. I do however believe its relevance will directly benefit you when deciding how to market your business.

Posted on Jul 01 2022

Direct Mail, Door to door Distribution, Marketing

What’s the difference between direct mail (DM) and door to door Distribution (D2D)? (Revised edition)

You may well have noticed the words ‘direct mail’ pop up throughout our site recently, and wondered what this direct mail thing is. This blog will simply explain the differences, their strengths and weaknesses, and most importantly: which will generate the strongest return for you and your business.

Posted on Jul 01 2022

Door to door Distribution

Is the Royal Mail Better Than Mr Flyer? (Updated)

This is probably the most revealing and fascinating to research blog I have wrote so far. The way the Royal Mail operates is quite unbelievable; read on to see why. All too often we get calls where a potential new client questions if we are ‘cheaper’ than the Royal Mail, and why they should use us instead of them. I have written this so you can see the differences between the Royal Mail and Mr Flyer, and choose for yourself which is best for your business.

Posted on Jun 21 2022

Door to door Distribution, Marketing

What is 'the' response rate from leaflet distribution?

The question of 'what is the response rate from leaflet distribution' has to be one of the most commonly asked questions we at Mr Flyer receive from potential and existing customers. Back in 2016, we released a blog on the DMA website on this subject, which ranked the 3rd most read blog on the site that year! Six years on, we felt it appropriate to update this blog. The stats are fresh, the analysis updated, and a unique response tracking software is revealed!

Posted on Jun 09 2022

Door to door Distribution, Marketing

How many leaflets should I do? Top 10 Tips for Choosing a Flyer Distribution Quantity

As far as frequently asked questions go, 'how many leaflets should I distribute?' is right up there! So, it does seem about time we actually answer this for you in a blog. As the 'right' amount is determined by several factors, saying an arbitrary number such as 20,000 is pretty useless for you! Instead, we will share the logic behind choosing the most appropriate quantity for your business to distribute and reveal how to dramatically improve your distribution response.

Posted on May 13 2022

Direct Mail, Door to door Distribution, Marketing

Is social media marketing better than printed marketing?

The return on investment from social media marketing versus door drops and direct mail is quite unbelievable; read on to see why. A few years ago, I wrote a blog titled, 'Is the Royal Mail better than Mr Flyer' using our Mr Flyer mascot's image in a boxing ring versus Postman Pat. This blog has for years ranked our second most viewed page, second only to our home page. Equally, when you search on Google for 'Royal Mail leaflet distribution', it ranks second behind the actual Royal Mail door to door page. Clearly then, it spiked interest!

Posted on Mar 31 2021

Direct Mail, Door to door Distribution, Graphic Design, Marketing, Printing

How to receive a surge of new business post lockdown

Following the hope-filled announcement of the lockdown lifts, this blog is to help you plan your marketing ready for the potential surge of new business.

Posted on Mar 02 2021

Direct Mail, Door to door Distribution, Marketing

Partially Addressed Mail

Print marketing is a powerful tool for businesses - ideal for contacting existing customers and generating new leads. A tangible, physical message is easier to read and harder to ignore than it's digital marketing counterparts. In this technological age, print still works and if anything, stands out all the more. The purpose of this page is to highlight a print marketing strategy that many of your competitors are unaware of, partially addressed mail.

What is Partially Addressed Mail?

Partially addressed mail is an addressed piece of mail where the recipient's name is not known, and your mail ...

Posted on Feb 16 2021

Direct Mail, Door to door Distribution, Marketing, Printing

Brand New Services Thanks to Exciting Merger

Hopefully, you are already aware of our exciting merger with one of the Uk's leading direct mail companies, Flow Solutions. The deal closed just days before lockdown, and we have been avidly working since then to integrate our team with Flows'. We are now able to offer you, our valued customers, direct mail, in-house print, hand assembly and packaging, pick & pack and contract packing, and very soon, hybrid mail.

Posted on Nov 03 2020