Direct mail is where your item (such as a flyer, letter enclosed in an envelope or even a product sample) is posted direct to your ideal customers. We establish who you would like to target and purchase a specific data list to meet that audience. We then design, print, personalise, enclose in an envelope (if needed) and post the item for you. And in many cases, we do all this for you for less than the cost of a stamp! This is an incredibly effective strategy when you need to target a specific audience (e.g. Landlords in London).
Direct Mail Category
Many of us utilise the Christmas (and New Year) period as a time to push our product/service to our customers, and there’s nothing wrong with that. However, it’s also the perfect time to thank our customers for their valued custom. Often it’s the unexpected gesture that keeps customers coming back. A small gift in the post. Or a simple thank you. How will you show appreciation to your customers this Christmas?
It is becoming a widespread opinion that many of us are now becoming ‘digitally blind’, and that the old ways of marketing are seeing a resurgence as a consequence. In a recent marketing article in the Negotiator Magazine, it quoted that, “people born in 1994 or later…34% had deleted social media permanently, while 64% were taking a break”. It goes on to point out that, “Consumers are clever too. What they once thought was an uncanny fluke - those Facebook adverts that read your mind, for instance - is now understood as modern marketing trickery.” As a result businesses now need to find an approach, which consumers aren’t blind to. Read on to learn about a two-pronged ‘old’ marketing strategy, which is proving to be very powerful for the estate agents nationally.
Once again we have updated our website, this time primarily adding the new services we have on offer. These include national door to door distribution, direct mail and full print management. This blog will highlight the significance of these changes directly for you and your business, and have hidden within it, some special offers!
You may well have noticed the words ‘direct mail’ pop up throughout our site recently, and wondered what this direct mail thing is. This blog will simply explain the differences, their strengths and weaknesses, and most importantly: which will generate the strongest return for you and your business.
Christmas may be an exciting time for businesses in retail and a time for many B2B's to sit twiddling their fingers...either way, it's the time we ALL need to show our customers how much we value them. But doing things like sending Christmas cards will cost a fortune right?
This is a popular question, and previously we may have had some bias toward door to door as we couldn't do the other! However, the good news is we now offer both. So what's a non-bias view on this?