ISO 9001
Quality you can trust, from planning to delivery. A leaflet distribution campaign is only as strong as the processes behind it. Mr Flyer uses a structured quality management system to help ensure campaigns are planned, managed, delivered and continually improved with your objectives in mind.
Plan your campaign
Establishing clear objectives, target audiences, distribution areas and campaign requirements before work begins.
Using defined procedures to manage print, fulfilment and leaflet distribution consistently against agreed requirements.
Reviewing relevant operational information to identify issues, assess performance and highlight opportunities for improvement.
Identifying potential problems early and taking appropriate action to reduce avoidable risks throughout campaign delivery.
Using customer comments and complaints to address concerns, strengthen processes and improve the customer experience.
Reviewing processes, performance and lessons learned to help improve the quality and consistency of future campaigns.
ISO 9001 is an internationally recognised standard for quality management systems. It provides a framework for organisations to establish, implement, maintain and continually improve the processes they use to deliver products and services.
Rather than prescribing exactly how a business must operate, ISO 9001 provides a structured approach to understanding customer requirements, managing processes, evaluating performance, addressing risks and opportunities, and continually improving.
ISO 9001 isn't a promise that nothing will ever go wrong. It is a framework for managing quality systematically and improving when things can be done better.
Leaflet distribution involves a chain of connected decisions and processes. From understanding your objectives and selecting an audience to preparing artwork, arranging print and delivering your campaign, every stage can influence the final result.
ISO 9001 gives us a structured framework for managing those processes, monitoring performance and identifying opportunities to improve.
Clear requirements
Understanding what you're trying to achieve
A quality campaign starts with a clear understanding of your objectives, audience, geography, timescales and requirements.
Performance monitoring
Using information to improve
Monitoring relevant information helps identify what is working, where problems occur and where processes can be strengthened.
Controlled processes
A consistent way of working
Defined processes help ensure important campaign requirements are understood and managed throughout delivery.
Risk management
Identifying potential problems early
Quality management involves considering where things could go wrong and taking appropriate action to reduce avoidable risks.
Customer feedback
Listening and responding
Customer feedback and complaints provide valuable information that can be used to address issues and improve the customer experience.
More consistency
A structured approach helps reduce avoidable variation between campaigns and processes.
Greater accountability
Clear responsibilities make it easier to understand who is responsible for each part of the process.
Better problem solving
Issues can be recorded, investigated and used to identify opportunities for improvement.
Continuous improvement
Campaigns and processes can be reviewed over time rather than treated as one-off activities.
ISO supports:
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A structured quality management system
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Defined processes and responsibilities
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A focus on customer requirements
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Performance evaluation
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Risk and opportunity management
ISO does not guarantee:
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That certification replaces marketing expertise
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That every individual campaign will be perfect
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A particular response rate
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A particular number of new customers
When you appoint a leaflet distribution partner, you're trusting them with your budget, your brand and your campaign deadlines. Our ISO 9001 quality management system sits alongside our experience in print marketing, audience targeting, design, print, fulfilment and distribution.
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