Campaign Management Services

Using our specialist demographic insights, we don't just deliver a leaflet; we deliver an end-to-end campaign, driven by data straight to your target audience.

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Why your Door-to-Door Marketing Campaign needs Data

Every part of your marketing should always be intentional. You wouldn't try selling cars to people without driving licences, so why use a door drop on the wrong audience? Your budget needs to work harder and smarter than ever before. Saturated markets are driving fierce competition; let us tell you where your next customers are UK Nationwide.
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You can't convert customers who don't need your service or product, no matter how good your sales team may be. Don't waste money, time, and effort trying to; instead, let's create conversations between you and the people who simply don't know you are there yet. A well-managed approach using data will always provide better results.

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How do I use Demographic Targeting?

We do the leg work for you; from one simple phone call, we use your knowledge of your business and our knowledge of your industry to become a lead generation machine, picking out the postcode sectors filled with your future customers.

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1. The Fact-Finding Call

You know what's worked historically for your business; if you know that 85% of your customers are homeowners over 45, you wouldn't want to waste your budget on a student rental hub.
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Let's take our friends over at Perrys Mazda, for example. When they identified a need for improved campaign management, they reached out to Mr Flyer with a simple brief: "We need a better strategy to sell new cars."
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After a consultation with our Sales and Partnerships Manager, we identified a high-intent audience: people aged 35+ living within a 10-mile radius of their showroom in Huddersfield, who own properties valued above £250,000.

2.  We've established the brief, what's next?

The campaign map, a sector-level postcode map that allows you to see exactly where we are distributing to. No guesswork; you can see where your leaflet distribution is taking place and just how many households will be seeing your printed material.
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During the Perrys Mazda campaign, the data identified 9 postcode sectors rich in households with both the income and stability required for new vehicle finance.

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3.  The Distribution and Results

How do I know my leaflets will be delivered? We partnered with Royal Mail to make sure your leaflet gets seen by your audience and not a farmer wondering why someone dropped a box of your leaflets over their wall.

You've signed off the postcode sectors, the print proofs, and the distribution date; now sit back and wait for that "first call" feeling.
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This approach drove over £200,000 worth of sales during the promotional period; for Perrys Mazda, that's £200,000 more than a blanket approach without data would have achieved.

Ready to get started?

Lets get your leaflet distribution campaign out there to your potential customers.

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Plan your Leaflet Campaign
‍FREE REPORT

First time organising a leaflet distribution?
Unsure if you’ve printed the right amount?
Wondering if 5,000 leaflets is going to work?

Our FREE planner gives you recommendations and advice for your next campaign – no price, no selling. Just helpful information for you and your business.

Just answer these simple questions and sign up to our marketing emails, and our team will send over the information that will help you with planning your next campaign.

You can unsubscribe at any time.

The more specific you are with your answers, the better advice we will be able to provide.

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Don't just take our word for it

"Mr Flyer provide an outstanding and extremely well-tailored service... from a repeat distribution Mr Flyer have recently carried out for us, we have already sold 6 cars. What a fantastic result! We are extremely happy with the professional service provided by Mr Flyer and look forward to working with them in the future."

Neil Lawley, Perrys Mazda

FAQs

I know my target audience, but I don’t know where they are. Can you help?

We can, and we will, firstly we establish whether this is a Direct Mail or Leaflet Distribution campaign; from there, we can either source the relevant data to fuel your outreach if this is a Direct Mail job, or we can use Experian and Mosaic data to find the Postcode Sectors full of your next clients if this is a Leaflet Distribution. We then plan your campaign around the numbers these produce, ensuring your marketing budget is utilised properly and not wasted.

Where do you get your data, and how trustworthy is it?

We work with a number of well-vetted, thoroughly audited data suppliers we've used for years. As an ISO-accredited business, we are always incredibly strict and careful about who we work with, whether it’s high-value data or the supply of paper for your campaign. Our team responsibly sources and pre-checks all data to ensure data hygiene.

Have you worked with businesses like mine?

You bet we have! Over the past 15+ years, we’ve partnered with everyone from local independent cafes and pop-up shops to household-name charities and major UK broadband providers, successfully delivering tens of millions of leaflets and flyers along the way. Curious about the industries we support? Take a look at our Sectors page to put your mind at ease: Sectors.

Have you delivered Direct Mail Campaigns in my area?

We operate UK-wide, and we've delivered to almost every postcode over our 15+ years of operation. We work exclusively with Royal Mail to deliver your Leaflets and Print Marketing, so if the address you’d like to reach is a Residential property serviced by Royal Mail, we can deliver there. Want to read more about the Regions, cities and towns we cover? Check out our dedicated Regions hub, proudly showcasing clients in your area we’ve worked with and the areas we deliver to.

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Customer Reviews

Mr Flyer is trusted by some of the UK’s smartest businesses. Why not join our continually expanding number of customers seeing a strong ROI with us.

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Case Studies

Awards, Certifications & Sustainable Commitments

Mr Flyer is a multi-award-winning company. We are ISO9001, ISO14001 and ISO27001 compliant. In addition, we are an accredited member of the DMA (Data & Marketing Association), JICMAIL (Joint Industry Committee for Mail) and the IPIA (Independent Print Industries Association).

Our Green commitments and credentials include, Carbon Balanced Printer with the World Land Trust, SME Climate Hub commitment and Love Paper & Two Sides members.

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