Oliver Grattan of Olly Collects feared his leaflet campaign had failed after receiving no enquiries. A Royal Mail booking error delayed distribution, but Mr Flyer...

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Estate agents are increasingly using a two-pronged marketing strategy to generate both sales and lettings leads more effectively...

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You don’t need me to tell you how the retail sector is such a completive market, and standing out is becoming increasingly challenging, whether on the high street, or online.

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Have you ever wondered if there are specific print marketing strategies for the home improvement sector? Is there the ‘right’ leaflet size, style, finish and design? Are there ways ...

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The return on investment from social media marketing versus door drops and direct mail is quite unbelievable; read on to see why. A few years ago, I wrote a blog titled, 'Is the Royal Mail better than Mr Flyer' using our Mr Flyer mascot's image in a boxing ring versus Postman Pat.

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It seems now that the days of free iPad prize draws and the like have had their day. Either people didn't believe they could win or didn't believe the offer held integrity - that it was just a scam. Is there another way to create a call to action (CTA) without giving a direct discount?

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