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Fancy a surge of new customers through
Perth
door in 2026?
If you want to reach customers in Perth, choosing the right areas can greatly affect your leaflet campaign's effectiveness. Perth is compact enough to reach a large local audience, but the neighbourhoods around the city differ significantly.
A campaign targeting families in Letham or Bertha Park needs a different approach than one aimed at homeowners in Craigie or Moncreiffe. A city centre restaurant may want to reach nearby residents, while a roofing company might cover a much wider area around Perth.
That is why we plan leaflet distribution based on the type of customer you want to reach, rather than choosing the largest possible area.
Those differences matter when you are deciding where your leaflets should go.
The main postcode districts for Perth are PH1 and PH2. PH1 covers much of the city to the north and west, while PH2 covers areas to the south and east, including Scone and Bridge of Earn.
Within those postcode districts, there are plenty of individual neighbourhoods to consider.
Perth and Kinross Council's own locality information includes areas such as Bridgend, Craigie, Friarton, Moncreiffe, Muirton, North Muirton, Scone and the city centre. Its Perth City engagement work also identifies neighbourhoods including Letham, Hillyland, Gannochy, Barnhill, North Inch, Bertha Park, Craigie, Oakbank, Viewlands and Broxden.
That gives businesses plenty of scope to narrow a campaign down.
You do not have to distribute across every Perth postcode just because you can. If you know your target customer, it makes more sense to build the distribution area around them.
Perth can also act as a useful base for businesses serving nearby communities.
Depending on the service area, campaigns can extend to Scone, Bridge of Earn, Luncarty, Stanley, Methven, Almondbank, and other nearby communities.
PH1 and PH2 are not limited to the immediate city boundary. PH1 also includes places such as Luncarty, Methven, Almondbank and Stanley, while PH2 covers areas including Scone and Bridge of Earn.
This can be useful for trades and other mobile services where the business is happy to travel.
For a city centre restaurant, however, covering rural areas several miles away may not make much sense.
Again, the campaign should follow the customer rather than the postcode map.
We use proven door to door marketing strategies to build your brand.
We provide demographic targeting by Experian for NN postcodes
You can receive an expert marketing consultation free of charge
As a marketing agency is that we do all the leg work for you! This includes targeting, artwork, print and the delivery
To ensure the whole process is completed to the highest standard, we have full ISO 9001, 14001 and 27001 accreditations, along with accreditations from the DMA and IPIA.
Our next distribution date in
Perth
starts
week commencing:
Dist. Date
Deadline to secure the next dist:
Date-here
Home improvements
Suggested areas:
Kinnoull, Scone, Oakbank, Bridgend, Craigie, Old Scone, Tulloch and surrounding Perthshire villages
Established properties, larger family homes, period properties and newer developments create opportunities for extensions, renovations, kitchens, bathrooms, windows, roofing, insulation, landscaping and other home improvement projects. Kinnoull, Scone and Oakbank can be particularly relevant for higher value projects.
Trades
Suggested areas:
Kinnoull, Scone, Craigie, Oakbank, Bridgend, Letham, Tulloch, North Muirton, Old Scone and surrounding PH1 and PH2 areas
Perth contains extensive established housing, including older properties and period homes requiring ongoing maintenance and repair, alongside newer developments. These areas can provide useful household catchments for builders, plumbers, electricians, roofers, decorators, heating specialists, landscapers and other local trades.
Professional services
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Suggested areas:
Perth city centre, Kinnoull, Scone, Oakbank, Bridgend, Craigie, Inveralmond and selected PH1, PH2 and PH3 areas
Perth is a major commercial and professional centre for Perthshire. The city centre and Inveralmond provide strong business audiences, while established and higher value residential areas can provide relevant household audiences for accountants, solicitors, financial advisers, consultants and other professional services.
Children activities
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Suggested areas:
Scone, Craigie, Kinnoull, Oakbank, Letham, Tulloch, Bridgend, North Muirton, Letham and Old Scone
These established and family focused areas provide useful catchments for children’s sports, dance, music, tutoring, swimming, clubs and other activities. Scone, Craigie, Oakbank and Letham are particularly relevant for businesses targeting family households.
Retail & hospitality
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Suggested areas:
Perth city centre, High Street, St John Street, South Street, George Street, Kinnoull, Scone and surrounding local shopping areas
Perth has an established city centre retail and hospitality market supported by local residents, visitors and the wider Perthshire catchment. The central streets provide broad audiences, while Scone, Kinnoull and surrounding neighbourhoods offer useful local residential catchments.
Dealership & garages
Suggested areas:
Inveralmond Industrial Estate, Broxden, Ruthvenfield, Dunkeld Road, Friarton, Perth city fringe, Scone and Craigie
Perth is an important transport and commercial centre for the surrounding area, with major routes connecting the city to wider Perthshire. Inveralmond, Broxden and Friarton can be particularly useful for dealerships, garages, MOT centres, servicing businesses and vehicle specialists.
Gyms & health clubs
Suggested areas:
Perth city centre, Kinnoull, Craigie, Scone, Oakbank, Bridgend, Letham, Tulloch and Inveralmond
Perth has a strong mix of professionals, families, commuters, students and established residents. These areas provide useful audiences for gyms, fitness studios, health clubs and wellbeing businesses.
Estate agents
Suggested areas:
Scone, Kinnoull, Craigie, North Muirton, Letham, Oakbank, Tulloch, Bridgend, Muirton, Old Scone and selected PH1, PH2 and PH3 areas
Perth has a varied property market, from established city neighbourhoods and family housing to attractive surrounding villages and higher value suburban areas. Kinnoull, Scone, Oakbank and parts of Bridgend can be particularly relevant for established and higher value homes, while Craigie, Letham and Tulloch provide broader residential catchments.
Disclaimer: The areas above are suggested targeting opportunities based on local geography, residential character, business concentrations and likely customer profiles. Treat them as potential catchment areas rather than guarantees of demand.
A 1,000-leaflet test may seem sensible to try something new, but it provides very little information.
If only a small percentage of households need your service when the leaflet arrives, you may receive very few enquiries even if the campaign has reached the right people.
That is particularly true for trades, property services and other businesses where customers do not buy regularly.
Our minimum order is 5,000 leaflets because a larger campaign provides a more useful audience. It also offers enough coverage to compare areas and, if needed, return to the same neighbourhoods with another campaign.
The aim is not just to deliver as many leaflets as possible. It is to give the campaign enough reach to provide useful insights.
Royal Mail is useful when you want structured household coverage across selected Perth postcode areas.
This is particularly helpful when a campaign needs to cover a defined number of households rather than relying on manual delivery routes.
Perth has a mixture of traditional residential streets, newer developments, flats, tenements and surrounding rural communities. The distribution method needs to account for those differences.
For businesses serving Perth and nearby villages, postcode targeting can also make it easier to build a campaign in stages.
You might begin with Perth City South, for example, then extend into Scone or Bridge of Earn once you have established which customer type responds best.
Perth is large enough to give local businesses plenty of households to target, but compact enough that careful area selection can make a real difference.
The right distribution area depends on what you sell.
A family business may want to concentrate on Bertha Park, Letham and other residential areas. A tradesperson may want to cover Craigie, Moncreiffe, Scone and surrounding neighbourhoods. A restaurant or leisure business may have a much stronger reason to focus on the city centre and nearby households.
Start with the customer, decide where they are most likely to live, then build the distribution around them.
Pricing and distribution note: All prices are subject to the final campaign specification. Costs can vary by leaflet size, print specification, quantity, distribution area, and delivery requirements. Confirm postcode coverage and delivery availability before booking the campaign.
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Estate & Letting Agents
The best time
January to March, May to July and September to October
Why...
Early year activity can capture households reassessing their property plans. Late spring and summer can coincide with increased moving activity, while September provides another useful window as households return to normal routines and reconsider their housing plans.
Gyms & Health Clubs
The best time
January to February and September to October
Why...
January remains a major period for health and fitness resolutions, while September often brings another wave of renewed routines following the summer holidays.
The Retail Sector
The best time
March to April, June to July and October to December
Why...
Retail demand changes throughout the year, with spring campaigns, summer activity and the important Christmas shopping period providing several opportunities. Perth’s city centre, independent businesses and visitor economy also create opportunities for seasonal local promotions.
Home improvements
The best time
March to May and September to October
Why...
Spring is a natural period for planning and starting improvement projects. The move into milder weather can be particularly useful for exterior work, while early autumn can encourage households to address roofing, windows, heating, insulation and other work before colder weather arrives.
Dealership & Garages
The best time
February to April and August to October
Why...
March and September registration changes can increase consumer attention around vehicles, while the surrounding months can be useful for servicing, MOTs, repairs and vehicle related purchasing decisions.
Colleges & Universities
The best time
June to October and January
Why...
Summer is particularly important ahead of the new academic year, when students are researching accommodation, services and activities. January provides another useful opportunity around the start of the spring term.
Schools
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The best time
January to March and May to September
Why...
January supports new term activity, while late spring and summer can be useful for promoting September enrolment, clubs, activities, tutoring and other school related services.
Broadband
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The best time
January to March, June to August and September to October
Why...
New year household changes, summer moves and the return to normal routines in September can all create opportunities for broadband providers. Perth’s commuter population, student activity and movement between the city and surrounding Perthshire communities also make these periods relevant.
Disclaimer: These are suggested campaign windows based on typical seasonal demand. The right timing depends on your business, audience, offer, and campaign objective.
Yes. You can plan campaigns around suitable PH1 and PH2 areas, with distribution built around the households and neighbourhoods you want to reach.
Our minimum order is 5,000 leaflets . This gives a campaign enough reach to test a meaningful local audience rather than basing your decision on a very small sample.
Residential coverage can include flats and tenements, subject to normal delivery requirements and access arrangements. Perth has a mix of higher-density city centre housing and more traditional residential areas, so the distribution plan can be built around the selected areas.
Yes, depending on the location and the campaign requirements. PH1 and PH2 go beyond Perth, including communities such as Scone, Bridge of Earn, Luncarty, Stanley, Methven, and Almondbank. The main consideration is whether those areas fall within your normal customer catchment.
You can plan campaigns around defined areas, quantities, and delivery schedules. This gives you a clear record of where you allocated the campaign and makes it easier to compare future campaigns by area. To track the effectiveness of your leaflet campaign, consider using unique discount codes, dedicated phone numbers, or campaign-specific website links on your leaflets. This lets you measure response rates, monitor enquiries, and improve upcoming campaigns based on real results.
First time organising a leaflet distribution?
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