From creative design to door-to-door delivery, we manage your entire campaign so you can focus on the influx of new business.
Request a Campaign Consultation
Fancy a surge of new customers through
Solihull
door in 2026?
Solihull is the sort of town where local knowledge can make a leaflet campaign considerably more useful.
The borough is often described as having one clear customer profile, but the reality is more interesting. Solihull has 17 wards, from Knowle, Dorridge and St Alphege to Shirley, Olton, Chelmsley Wood and Smith's Wood. The differences between those communities are significant.
Solihull has quite a mixed age profile. North Solihull tends to have a younger population, while other parts of the borough have more residents aged 65 and over. In total, around 219,000 people live in Solihull, with the 40–64 age group making up the largest share of the population.
For a business, that matters.
A children's activity provider likely wants a different audience from a garden room company. A restaurant may care about households within a convenient drive, while an accountant or solicitor could attract clients from much further away. Local authority communications may need to reach a specific community rather than the whole borough.
So the question is not simply “How many Solihull homes can we reach?”
It is “Which Solihull homes, businesses or communities are most relevant to what we are offering?”
That is where leaflet distribution can become much more than putting printed material through doors.
Leaflets are sometimes treated as a way of announcing that a business exists.
They can do considerably more than that.
A good leaflet can:
For a high-value service, the immediate response may not be the main objective. The long-term value of leaflet distribution comes from building brand recognition or staying front of mind until the need arises. Responses may be delayed, but you can see effectiveness when a potential customer contacts you weeks or months later, referencing the leaflet or recognising your business name. Simple tracking methods help measure this impact over time. For example, ask new enquiries how they heard about your business, include a unique code or offer on your leaflet, or track if someone brings the leaflet in or mentions it when they get in touch. These straightforward approaches make it easier to judge how your leaflet campaigns are working.
Imagine someone receives a leaflet for a local extension company. They are not ready to build yet, so they put it aside. Six months later, they decide to start getting quotes.
If that leaflet is still sitting in the kitchen drawer, the company has already done something valuable.
It has become a name they recognise when the need finally arrives.
That is one reason physical marketing can work particularly well for services people buy infrequently.
We use proven door to door marketing strategies to build your brand.
We provide demographic targeting by Experian for NN postcodes
You can receive an expert marketing consultation free of charge
As a marketing agency is that we do all the leg work for you! This includes targeting, artwork, print and the delivery
To ensure the whole process is completed to the highest standard, we have full ISO 9001, 14001 and 27001 accreditations, along with accreditations from the DMA and IPIA.
Our next distribution date in
Solihull
starts
week commencing:
Dist. Date
Deadline to secure the next dist:
Date-here
Home improvements
Suggested areas:
Knowle, Dorridge, Bentley Heath, Hockley Heath, Balsall Common, Monkspath, Shirley, Hillfield and Blythe Valley
Larger family homes, established properties, period houses and newer developments create opportunities for extensions, renovations, kitchens, bathrooms, windows, roofing, insulation, landscaping and other home improvement projects. Knowle, Dorridge, Hockley Heath and Balsall Common can be particularly relevant for higher value projects.
Trades
Suggested areas:
Knowle, Dorridge, Bentley Heath, Hillfield, Monkspath, Shirley, Hockley Heath, Balsall Common and Blythe Valley
Solihull contains extensive established housing, including larger family properties and older homes requiring ongoing maintenance and repair, alongside newer developments. These areas can provide useful household catchments for builders, plumbers, electricians, roofers, decorators, heating specialists, landscapers and other local trades.
Professional services
12321.webp)
Suggested areas:
Solihull town centre, Knowle, Dorridge, Shirley, Bentley Heath, Monkspath, Hockley Heath and Balsall Common
Solihull is a major commercial and professional centre with a strong business community and affluent residential catchment. The town centre and business districts provide strong professional audiences, while Knowle, Dorridge, Shirley and Hockley Heath offer relevant household audiences for accountants, solicitors, financial advisers, consultants and other professional services.
Children activities
12321.webp)
Suggested areas:
Knowle, Dorridge, Bentley Heath, Hillfield, Monkspath, Shirley, Hockley Heath, Balsall Common, Blythe Valley and family focused Solihull areas
These established and family focused areas provide useful catchments for children’s sports, dance, music, tutoring, swimming, clubs and other activities. Knowle, Dorridge, Bentley Heath, Hockley Heath and Balsall Common can be particularly relevant for businesses targeting family households.
Retail & hospitality
12321.webp)
Suggested areas:
Solihull town centre, Touchwood, High Street, Mill Lane, Mell Square, Shirley, Knowle, Dorridge and Hockley Heath
Solihull has a strong retail and hospitality market supported by affluent local communities, commuters and visitors. The town centre provides a broad catchment, while Shirley, Knowle, Dorridge and Hockley Heath offer valuable local audiences for independent retail, restaurants, cafés and hospitality businesses.
Dealership & garages
Suggested areas:
Lode Lane, Damson Parkway, Cranmore, Monkspath, Shirley, Tyseley, Birmingham Business Park and Blythe Valley
Solihull has a significant automotive and business presence, with major employment areas and excellent links to Birmingham and the wider West Midlands. Lode Lane, Cranmore, Monkspath and Shirley are particularly useful for dealerships, garages, MOT centres, servicing businesses and vehicle specialists.
Gyms & health clubs
Suggested areas:
Solihull town centre, Knowle, Dorridge, Shirley, Monkspath, Bentley Heath, Hillfield, Hockley Heath and Balsall Common
Solihull has a strong population of professionals, families and commuters, with significant household spending power. These areas provide useful audiences for gyms, fitness studios, health clubs and wellbeing businesses, particularly across the established suburban and village communities.
Estate agents
Suggested areas:
Knowle, Dorridge, Bentley Heath, Hillfield, Monkspath, Shirley, Blythe Valley, Solihull town centre, Hockley Heath and Balsall Common
Solihull has a strong and varied property market, with many established, affluent suburban and village communities alongside newer developments. Knowle, Dorridge, Bentley Heath, Hockley Heath and Balsall Common can be particularly relevant for higher value and family properties, while Shirley, Monkspath and Hillfield provide substantial residential catchments.
Disclaimer: The areas above are suggested targeting opportunities based on local geography, residential character, business concentrations and likely customer profiles. Treat them as potential catchment areas rather than guarantees of demand.
A useful way to think about your Solihull leaflet campaign
Before you decide how many leaflets you need, use this checklist to guide your planning.
Leaflet Campaign Planning Checklist:
“People in Solihull” is too broad. “Homeowners likely to spend on a substantial garden project” gives you something more useful to work with.
A customer who has to drive 30 minutes to you may be less valuable than someone five minutes away.
Your distribution strategy needs to reflect that.
Free roof inspection for Solihull homeowners this month” gives someone a reason to pick up the phone.
You have learned something. That information can help you refine the next campaign, increase distribution in the strongest areas, or test a new message with a similar audience.
The advantage of local marketing is that you don't have to treat every potential customer equally.
At Mr Flyer, we can help you think through the areas that make the most sense for your business, whether that means reaching a few carefully selected streets in south Solihull or building a wider campaign across several communities.
We can help you consider your customer, the value of an enquiry, the distance people are likely to travel and the timing of your offer before deciding where your leaflets should go.
And if you have already distributed in Solihull, there is no reason to start from scratch next time. Your previous campaign can show you which areas, messages, and offers generated the strongest response.
*1 spin per user every 24 hours. Single-use promo codes cannot be combined with other offers. Full Terms & Conditions apply.
Estate & Letting Agents
The best time
January to March, May to July and September to October
Why...
Early year activity can capture households reassessing their property plans. Late spring and summer can coincide with increased moving activity, while September provides another useful window as households return to normal routines and reconsider their housing plans.
Gyms & Health Clubs
The best time
January to February and September to October
Why...
January remains a major period for health and fitness resolutions, while September often brings another wave of renewed routines following the summer holidays.
The Retail Sector
The best time
March to April, June to July and October to December
Why...
Retail demand changes throughout the year, with spring campaigns, summer activity and the important Christmas shopping period providing several opportunities. Solihull’s strong retail offer, affluent residential catchment and independent businesses also create opportunities for timely seasonal promotions.
Home improvements
The best time
March to May and September to October
Why...
Spring is a natural period for planning and starting improvement projects. The move into milder weather can be particularly useful for exterior work, while early autumn can encourage households to address roofing, windows, heating, insulation and other work before colder weather arrives.
Dealership & Garages
The best time
February to April and August to October
Why...
March and September registration changes can increase consumer attention around vehicles, while the surrounding months can be useful for servicing, MOTs, repairs and vehicle related purchasing decisions.
Colleges & Universities
The best time
June to October and January
Why...
Summer is particularly important ahead of the new academic year, when students are researching accommodation, services and activities. January provides another useful opportunity around the start of the spring term.
Schools
12321.webp)
The best time
January to March and May to September
Why...
January supports new term activity, while late spring and summer can be useful for promoting September enrolment, clubs, activities, tutoring and other school related services.
Broadband
12321.webp)
The best time
January to March, June to August and September to October
Why...
New year household changes, summer moves and the return to normal routines in September can all create opportunities for broadband providers. Solihull’s large commuter population and movement between the borough, Birmingham and surrounding Warwickshire communities make these periods relevant.
Disclaimer: These are suggested campaign windows based on typical seasonal demand. The right timing depends on your business, audience, offer, and campaign objective.
It can be, especially when the leaflet offers something genuinely useful or relevant to the people receiving it. While many businesses rely heavily on search and social media, a leaflet can introduce your business to local households before they have a reason to search for your services. Used alongside digital marketing, it can give people another way to discover and remember your business.
Yes, especially for businesses where customers take more time to decide. Seeing your business more than once can help build familiarity and keep you in mind when the need eventually arises. However, regular distribution works best when each campaign has a clear purpose, rather than simply sending out the same leaflet again and again.
Your distribution does not need to stop at the borough boundary. If you already travel into Warwickshire, Birmingham, or surrounding areas for work, you can plan the campaign around your actual service area rather than an administrative boundary.
It can help a new business introduce itself to a defined local audience. In that situation, the leaflet needs to do more than announce the business. Clear information, a strong reason to make contact, and trust-building evidence can all make a difference.
Not always, but it is worth considering whether the audience has changed. A family-focused offer may make more sense in one area, while a premium home service may need a different emphasis elsewhere. Even small changes to the message or offer can make a campaign feel more relevant to the people receiving it.
First time organising a leaflet distribution?
Unsure if you’ve printed the right amount?
Wondering if 5,000 leaflets is going to work?
Our FREE planner gives you recommendations and advice for your next campaign – no price, no selling. Just helpful information for you and your business.
Just answer these simple questions and sign up to our marketing emails, and our team will send over the information that will help you with planning your next campaign.
You can unsubscribe at any time.
The more specific you are with your answers, the better advice we will be able to provide.
FREE Print-Ready Check
FREE CMYK Colour Check
FREE Typos & Spelling Check
FREE Resolution Check
FREE Bleed & Safe Area Check
FREE File Format Check
Mr Flyer is trusted by some of the UK’s smartest businesses. Why not join our continually expanding number of customers seeing a strong ROI with us.
We cover all cities of the UK, so don’t worry if you can’t see your area below - just get in touch
