The Drip Effect Marketing Strategy
The drip effect marketing strategy or the drip marketing principle is where you drip feed your marketing message to the same audience frequently.
The overarching benefit is drip effect marketing increases your return on investment and provides your business with a consistent and sustained stream of new customers.
Unfortunately, most people are unaware of this essential business-building strategy and opt for the very ineffective one-hit-wonder 'strategy'.
How often do you take immediate action on a piece of marketing on the first view? Or do you develop instant trust when seeing a flyer for a new business once? The likely answer to these is "no!" Despite this, we have so many enquiries where the one-hit-wonder 'strategy' is requested. In fact, it is the results of that one-off campaign which often determine whether or not that customer will consider a leaflet distribution campaign to be a valuable option for building their business!
Doing marketing on a one-hit-wonder 'strategy' is like going to a personal trainer and saying, "well if I lose a stone from the first session, I'll do it again"!
No form of marketing will transform your business if you treat it as a one-hit-wonder or get-rich-quick scheme. Nor can you trial a marketing method, in the same way, you can't effectively trial the gym. However, some people go to the gym daily for months and see no change. This analogy is again the same with marketing - you could implement the drip effect marketing strategy and still throw all your hard-earned money away. What?! How?!
Mr Flyer are experts at providing value-added leaflet distribution and direct mail campaigns. When we are helping you from the outset, that is when we can add the most value for you. Sometimes we have customers who have a rigid idea of where they want to target, have already created artwork and printed their flyers and know the quantity, which renders us a simple fulfilment company, powerless to input our niche expertise. These are the customers who risk not seeing a return. It would be like going to a personal trainer and telling them what exercises you will do.
To reap the rewards from drip effect marketing, it must form part of an overarching strategy.
At Mr Flyer, we have an initial consultation to understand your desired outcomes. From that, we provide appropriate demographic targeting, actionable artwork, professional print and the delivery - be it door to door or direct mail. This planning culminates in a campaign with a set amount of stages, such as 20k per month for six months. This approach is proven to generate the highest possible returns for our customers and can do the same for your business too.
Please do contact us today and state your interest in utilising the power of drip effect marketing to build your business and build your brand.
What do the stats say?
"Advertising mail delivers increased customer value by increasing sales activity through long-term engagement." DMA
"Mail isn't a one-off thing in a box; it's about building connections over time." JICMAIL
"Your advertising mail (including leaflets, flyers and brochures) will deliver the best results if you design it with a big-picture view. Ensure that you map your customer journey out over a full year." DMA
What our customers say
“ It was a pleasure to work with Mr Flyer after a number of poor experiences getting our communications out – staff are professional, helpful, flexible and customer focussed, with a robust check back service and reasonable rates into the bargain. We’ll be back! ”
Local Authority Project Officer, Leeds City Council
“ Mr Flyer does top quality, professional work. They have a quick turnaround and have never disappointed me in their services regardless of if they did my business cards or flyers. I highly recommend their distribution service – customers can track the distribution team live. No other distribution company that I know have this quality service. ”
Kirt Nandakumar, Body Transformation Gym
“ Mr Flyer has produced top-quality leaflets for us and formulated an intelligent marketing campaign. The communications between us have been excellent, informing us and involving us throughout the whole process. Definitely to be recommended. ”
Philip Robinson, Quarmby Garage
Plan. Execute. Repeat
Our cyclical process allows us to test, tweak and refine your print marketing efforts to ensure you gain maximum results
We take you through the process from the initial consultation, establishing the right audience, creating actionable artwork, printing on the most appropriate paper and then delivering either door to door or via direct mail.
We provide a full print marketing service that covers everything from strategy, design, print as well as targeted door to door distribution and direct mail.
Mr Flyer is trusted by some of the UK’s smartest businesses. Why not join our continually expanding number of customers seeing a strong ROI with us.