The Drip Effect Marketing Strategy
The drip effect marketing strategy or the drip marketing principle is where you drip feed your marketing message to the same audience frequently.
The overarching benefit is drip effect marketing increases your return on investment and provides your business with a consistent and sustained stream of new customers.
Unfortunately, most people are unaware of this essential business-building strategy and opt for the very ineffective one-hit-wonder 'strategy'.
How often do you take immediate action on a piece of marketing on the first view? Or do you develop instant trust when seeing a flyer for a new business once? The likely answer to these is "no!" Despite this, we have so many enquiries where the one-hit-wonder 'strategy' is requested. In fact, it is the results of that one-off campaign which often determine whether or not that customer will consider a leaflet distribution campaign to be a valuable option for building their business!
Doing marketing on a one-hit-wonder 'strategy' is like going to a personal trainer and saying, "well if I lose a stone from the first session, I'll do it again"!
No form of marketing will transform your business if you treat it as a one-hit-wonder or get-rich-quick scheme. Nor can you trial a marketing method, in the same way, you can't effectively trial the gym. However, some people go to the gym daily for months and see no change. This analogy is again the same with marketing - you could implement the drip effect marketing strategy and still throw all your hard-earned money away. What?! How?!
Mr Flyer are experts at providing value-added leaflet distribution and direct mail campaigns. When we are helping you from the outset, that is when we can add the most value for you. Sometimes we have customers who have a rigid idea of where they want to target, have already created artwork and printed their flyers and know the quantity, which renders us a simple fulfilment company, powerless to input our niche expertise. These are the customers who risk not seeing a return. It would be like going to a personal trainer and telling them what exercises you will do.
To reap the rewards from drip effect marketing, it must form part of an overarching strategy.
At Mr Flyer, we have an initial consultation to understand your desired outcomes. From that, we provide appropriate demographic targeting, actionable artwork, professional print and the delivery - be it door to door or direct mail. This planning culminates in a campaign with a set amount of stages, such as 20k per month for six months. This approach is proven to generate the highest possible returns for our customers and can do the same for your business too.
Please do contact us today and state your interest in utilising the power of drip effect marketing to build your business and build your brand.
What do the stats say?
"Advertising mail delivers increased customer value by increasing sales activity through long-term engagement." DMA
"Mail isn't a one-off thing in a box; it's about building connections over time." JICMAIL
"Your advertising mail (including leaflets, flyers and brochures) will deliver the best results if you design it with a big-picture view. Ensure that you map your customer journey out over a full year." DMA
What our customers say
“ Mr Flyer was a refreshing change from the other distributors we spoke to regarding a large leaflet drop we have recently undertaken. We were pleased with the honest and professional approach and realistic delivery timescale given to us...We won’t be going anywhere else for our next leaflet drop and would definitely recommend Mr Flyer to anyone looking for a reliable and well-managed distribution. ”
Phil Lynes, Motor Marque
“ Mr Flyer provides outstanding and extremely well-tailored service, giving helpful and honest advice from the offset. From a repeat distribution Mr Flyer have recently carried out for us, we have already sold 6 cars, what a fantastic result! We are extremely happy with the professional service provided by Mr Flyer and look forward to working with them in the future. ”
Neil Lawley, Perrys Mazda
“ I would just like to say a massive thank you for the Leaflet drop you did for us in Leeds. I was slightly hesitant of doing a leaflet drop at first but thought I would give it a go in the end and am I glad I did now. It has brought business back tenfold which is brilliant for business and just what we needed. You were fantastic to deal with and I will certainly be using you moving forward. Thank you again. ”
Scott Hufton, Owen Scott
Plan. Execute. Repeat
Our cyclical process allows us to test, tweak and refine your print marketing efforts to ensure you gain maximum results
We take you through the process from the initial consultation, establishing the right audience, creating actionable artwork, printing on the most appropriate paper and then delivering either door to door or via direct mail.
We provide a full print marketing service that covers everything from strategy, design, print as well as targeted door to door distribution and direct mail.
Mr Flyer is trusted by some of the UK’s smartest businesses. Why not join our continually expanding number of customers seeing a strong ROI with us.