Direct Mail, Door to door Distribution, Marketing
Flyer Distribution and Direct Mail Drip Effect Marketing Strategy explained | How to effectively implement a drip marketing strategy either for your door-to-door or direct mail campaign.
Door to door Distribution, Marketing
In marketing, as with building your business, this principle of firing bullets then cannonballs is a genius and essential strategy by Jim Collins of ‘Great by Choice’ (and many other must read business books). But how can you apply it to your business?
Direct Mail, Door to door Distribution, Marketing
This blog is to dismiss any myths about leaflet distribution, and give you concrete facts about the incredible response rates, which can be achieved through door drop marketing. I cannot take credit for the research. It is all freely available on the DMA (Direct Marketing Association) website to all DMA members. I do however believe its relevance will directly benefit you when deciding how to market your business.
Direct Mail, Door to door Distribution, Marketing
You may well have noticed the words ‘direct mail’ pop up throughout our site recently, and wondered what this direct mail thing is. This blog will simply explain the differences, their strengths and weaknesses, and most importantly: which will generate the strongest return for you and your business.
This is probably the most revealing and fascinating to research blog I have wrote so far. The way the Royal Mail operates is quite unbelievable; read on to see why. All too often we get calls where a potential new client questions if we are ‘cheaper’ than the Royal Mail, and why they should use us instead of them. I have written this so you can see the differences between the Royal Mail and Mr Flyer, and choose for yourself which is best for your business.
Door to door Distribution, Marketing
The question of 'what is the response rate from leaflet distribution' has to be one of the most commonly asked questions we at Mr Flyer receive from potential and existing customers. Back in 2016, we released a blog on the DMA website on this subject, which ranked the 3rd most read blog on the site that year! Six years on, we felt it appropriate to update this blog. The stats are fresh, the analysis updated, and a unique response tracking software is revealed!
Door to door Distribution, Marketing
As far as frequently asked questions go, 'how many leaflets should I distribute?' is right up there! So, it does seem about time we actually answer this for you in a blog. As the 'right' amount is determined by several factors, saying an arbitrary number such as 20,000 is pretty useless for you! Instead, we will share the logic behind choosing the most appropriate quantity for your business to distribute and reveal how to dramatically improve your distribution response.
What a last 12 months we have faced! 'Challenging' is likely the adjective of choice for most people! This blog shares with you the quantum leap changes and challenges at Mr Flyer over the last 12 months and how these have led to us helping amazing businesses gain incredible results. As you read on, we will share with you the whirlwind of the last year we've had!
It seems now that the days of free iPad prize draws and the like have had their day. Either people didn't believe they could win or didn't believe the offer held integrity - that it was just a scam. Is there another way to create a call to action (CTA) without giving a direct discount?
No matter how good the quality of paper you print on, how frequently you deliver, or the precise targeting we carry out for you...if your design is terrible, none of this will benefit you! Back in 2019, we first created this blog. Now (in 2021), we are updating it, expanding it, and adding new elements, which further increase the effectiveness of your artwork and ultimately the growth of your business.
Direct Mail, Door to door Distribution, Marketing
The return on investment from social media marketing versus door drops and direct mail is quite unbelievable; read on to see why. A few years ago, I wrote a blog titled, 'Is the Royal Mail better than Mr Flyer' using our Mr Flyer mascot's image in a boxing ring versus Postman Pat. This blog has for years ranked our second most viewed page, second only to our home page. Equally, when you search on Google for 'Royal Mail leaflet distribution', it ranks second behind the actual Royal Mail door to door page. Clearly then, it spiked interest!
Direct Mail, Door to door Distribution, Marketing
Print marketing is a powerful tool for businesses - ideal for contacting existing customers and generating new leads. A tangible, physical message is easier to read and harder to ignore than it's digital marketing counterparts. In this technological age, print still works and if anything, stands out all the more. The purpose of this page is to highlight a print marketing strategy that many of your competitors are unaware of, partially addressed mail.
Partially addressed mail is an addressed piece of mail where the recipient's name is not known, and your mail ...
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