This blog is to dismiss any myths about leaflet distribution, and give you concrete facts about the incredible response rates, which can be achieved through door drop marketing. I cannot take credit for the research. It is all freely available on the DMA (Direct Marketing Association) website to all DMA members. I do however believe its relevance will directly benefit you when deciding how to market your business.
What’s the difference between direct mail (DM) and door to door Distribution (D2D)? (Revised edition)
You may well have noticed the words ‘direct mail’ pop up throughout our site recently, and wondered what this direct mail thing is. This blog will simply explain the differences, their strengths and weaknesses, and most importantly: which will generate the strongest return for you and your business.
This is probably the most revealing and fascinating to research blog I have wrote so far. The way the Royal Mail operates is quite unbelievable; read on to see why. All too often we get calls where a potential new client questions if we are ‘cheaper’ than the Royal Mail, and why they should use us instead of them. I have written this so you can see the differences between the Royal Mail and Mr Flyer, and choose for yourself which is best for your business.
The question of 'what is the response rate from leaflet distribution' has to be one of the most commonly asked questions we at Mr Flyer receive from potential and existing customers. Back in 2016, we released a blog on the DMA website on this subject, which ranked the 3rd most read blog on the site that year! Six years on, we felt it appropriate to update this blog. The stats are fresh, the analysis updated, and a unique response tracking software is revealed!
As far as frequently asked questions go, 'how many leaflets should I distribute?' is right up there! So, it does seem about time we actually answer this for you in a blog. As the 'right' amount is determined by several factors, saying an arbitrary number such as 20,000 is pretty useless for you! Instead, we will share the logic behind choosing the most appropriate quantity for your business to distribute and reveal how to dramatically improve your distribution response.
Here at Mr Flyer, we are very excited to announce we have been awarded: Flyer Distribution Company of the Year 2022
It has been a good while since we last shared what we are putting in place for you here at Mr Flyer. We have been pretty busy adding many new pages to our website; within these pages are new/improved services. In addition, we are in the process of launching a brand new service and also developing bespoke campaign tracking software.
Here at Mr Flyer, we have some very exciting news, and we wanted you to be among the first to hear it! We have acquired The Personal Print Portal! This is a SAAS platform print management company that enables you to purchase all your print from your very own branded portal
We would like to introduce you to our latest Sales Consultant, Cuong Tuan Dinh. Cuong joined us a few weeks ago and has settled in amazingly well. As you will most likely be working with Cuong over the coming weeks, we thought it would be good to share a bit about him. And who better to do that than Cuong himself! So in his own words...
What a last 12 months we have faced! 'Challenging' is likely the adjective of choice for most people! This blog shares with you the quantum leap changes and challenges at Mr Flyer over the last 12 months and how these have led to us helping amazing businesses gain incredible results. As you read on, we will share with you the whirlwind of the last year we've had!
It seems now that the days of free iPad prize draws and the like have had their day. Either people didn't believe they could win or didn't believe the offer held integrity - that it was just a scam. Is there another way to create a call to action (CTA) without giving a direct discount?