Top 5 Must-Read Blogs when it comes to door-to-door and direct mail marketing campaigns. Is Royal Mail better than a leaflet distribution company? Why leaflet distribution works. Drip Effect Marketing Strategy and more.
Direct Mail Category
Leaflet Distribution and Direct Mail Drip Effect Marketing Strategy explained. What is drip effect marketing strategy and what is the logic behind it? How to effectively implement a drip marketing strategy either for your door-to-door campaign or a direct mail one.
This blog is to dismiss any myths about leaflet distribution, and give you concrete facts about the incredible response rates, which can be achieved through door drop marketing. I cannot take credit for the research. It is all freely available on the DMA (Direct Marketing Association) website to all DMA members. I do however believe its relevance will directly benefit you when deciding how to market your business.
What’s the difference between direct mail (DM) and door to door Distribution (D2D)? (Revised edition)
You may well have noticed the words ‘direct mail’ pop up throughout our site recently, and wondered what this direct mail thing is. This blog will simply explain the differences, their strengths and weaknesses, and most importantly: which will generate the strongest return for you and your business.
It has been a good while since we last shared what we are putting in place for you here at Mr Flyer. We have been pretty busy adding many new pages to our website; within these pages are new/improved services. In addition, we are in the process of launching a brand new service and also developing bespoke campaign tracking software.
The return on investment from social media marketing versus door drops and direct mail is quite unbelievable; read on to see why. A few years ago, I wrote a blog titled, 'Is the Royal Mail better than Mr Flyer' using our Mr Flyer mascot's image in a boxing ring versus Postman Pat. This blog has for years ranked our second most viewed page, second only to our home page. Equally, when you search on Google for 'Royal Mail leaflet distribution', it ranks second behind the actual Royal Mail door to door page. Clearly then, it spiked interest!
Print marketing is a powerful tool for businesses - ideal for contacting existing customers and generating new leads. A tangible, physical message is easier to read and harder to ignore than it's digital marketing counterparts. In this technological age, print still works and if anything, stands out all the more. The purpose of this page is to highlight a print marketing strategy that many of your competitors are unaware of, partially addressed mail.
What is Partially Addressed Mail?
Partially addressed mail is an addressed piece of mail where the recipient's name is not known, and your mail ...
Hopefully, you are already aware of our exciting merger with one of the Uk's leading direct mail companies, Flow Solutions. The deal closed just days before lockdown, and we have been avidly working since then to integrate our team with Flows'. We are now able to offer you, our valued customers, direct mail, in-house print, hand assembly and packaging, pick & pack and contract packing, and very soon, hybrid mail.
I'm sure your attention was glued to the Chancellors economic update earlier today. What positive news this is for our housing market and our economy. So, as an estate agents, how do you ensure your current leads and potentially new prospects receive an immediate benefit from this?
The title is 'two-stage' as at Mr Flyer we see that there are two key marketing tactics you can use. The first is to your existing customer base, which we can fulfil as soon as next week, and the second to attract new prospects, which can be on their doorstep next month. Let's briefly look at these to see how your a...
You may have already heard our exciting news - we have moved and we have merged! On the 9th of March, we moved to our new home in Brighouse to live with Flow Solutions, whom we have merged with. It’s not so glamorous right now, despite having 15,000 sq.ft facilities, we are temporarily squashed in their little boardroom! Thankfully we are assured that our new offices will be ready in a couple of weeks, positioned on the mezzanine with a nice view over the main direct mail fulfilment warehouse.
Straight after the snap general election, we have seen reports of a surge on Rightmove; a recent article in The Negotiator stated, “There has been a 28% surge in the number of people house hunting online