Direct Mail, Door to door Distribution, Marketing
You may well have noticed the words ‘direct mail’ pop up throughout our site recently, and wondered what this direct mail thing is. This blog will simply explain the differences, their strengths and weaknesses, and most importantly: which will generate the strongest return for you and your business.
Direct Mail, Marketing, Printing
Direct mail is where your item (such as a flyer, letter enclosed in an envelope or even a product sample) is posted direct to your ideal customers. We establish who you would like to target and purchase a specific data list to meet that audience. We then design, print, personalise, enclose in an envelope (if needed) and post the item for you. And in many cases, we do all this for you for less than the cost of a stamp! This is an incredibly effective strategy when you need to target a specific audience (e.g. Landlords in London).
Under the new GDPR rules, mail has less compliance requirements compared to constraints on digital marketing. Mailing customers with a letter, booklet or postcard is a great tactic to engage and drive targeted leads to your business.
Direct Mail, Door to door Distribution, Marketing
It is becoming a widespread opinion that many of us are now becoming ‘digitally blind’, and that the old ways of marketing are seeing a resurgence as a consequence. In a recent marketing article in the Negotiator Magazine, it quoted that, “people born in 1994 or later…34% had deleted social media permanently, while 64% were taking a break”. It goes on to point out that, “Consumers are clever too. What they once thought was an uncanny fluke - those Facebook adverts that read your mind, for instance - is now understood as modern marketing trickery.” As a result businesses now need to find an approach, which consumers aren’t blind to. Read on to learn about a two-pronged ‘old’ marketing strategy, which is proving to be very powerful for the estate agents nationally.
