Direct Mail

Top 5 Most Read Blogs Now Revised & Updated

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Direct Mail

The Drip Effect Marketing Strategy

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Door to door Distribution

Fire Bullets then Cannonballs marketing strategy

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Direct Mail

Why leaflet distribution works – perception vs reality

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Direct Mail

What’s the difference between direct mail (DM) and door to door Distribution (D2D)? (Revised edition)

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Marketing Category

Direct Mail, Door to door Distribution, Marketing

Top 5 Most Read Blogs Now Revised & Updated

Top 5 Must-Read Blogs when it comes to door-to-door and direct mail marketing campaigns. Is Royal Mail better than a leaflet distribution company? Why leaflet distribution works. Drip Effect Marketing Strategy and more.

Posted on Jul 04 2022

Direct Mail, Door to door Distribution, Marketing

The Drip Effect Marketing Strategy

Leaflet Distribution and Direct Mail Drip Effect Marketing Strategy explained. What is drip effect marketing strategy and what is the logic behind it? How to effectively implement a drip marketing strategy either for your door-to-door campaign or a direct mail one.

Posted on Jul 04 2022

Door to door Distribution, Marketing

Fire Bullets then Cannonballs marketing strategy

In marketing, as with building your business, this principle of firing bullets then cannonballs is a genius and essential strategy by Jim Collins of ‘Great by Choice’ (and many other must read business books). But what does it mean, and how can you apply it to your business? This blog gives you a quick insight.

Posted on Jul 01 2022

Direct Mail, Door to door Distribution, Marketing

Why leaflet distribution works – perception vs reality

This blog is to dismiss any myths about leaflet distribution, and give you concrete facts about the incredible response rates, which can be achieved through door drop marketing. I cannot take credit for the research. It is all freely available on the DMA (Direct Marketing Association) website to all DMA members. I do however believe its relevance will directly benefit you when deciding how to market your business.

Posted on Jul 01 2022

Direct Mail, Door to door Distribution, Marketing

What’s the difference between direct mail (DM) and door to door Distribution (D2D)? (Revised edition)

You may well have noticed the words ‘direct mail’ pop up throughout our site recently, and wondered what this direct mail thing is. This blog will simply explain the differences, their strengths and weaknesses, and most importantly: which will generate the strongest return for you and your business.

Posted on Jul 01 2022

Door to door Distribution, Marketing

What is 'the' response rate from leaflet distribution?

The question of 'what is the response rate from leaflet distribution' has to be one of the most commonly asked questions we at Mr Flyer receive from potential and existing customers. Back in 2016, we released a blog on the DMA website on this subject, which ranked the 3rd most read blog on the site that year! Six years on, we felt it appropriate to update this blog. The stats are fresh, the analysis updated, and a unique response tracking software is revealed!

Posted on Jun 09 2022

Door to door Distribution, Marketing

How many leaflets should I do? Top 10 Tips for Choosing a Flyer Distribution Quantity

As far as frequently asked questions go, 'how many leaflets should I distribute?' is right up there! So, it does seem about time we actually answer this for you in a blog. As the 'right' amount is determined by several factors, saying an arbitrary number such as 20,000 is pretty useless for you! Instead, we will share the logic behind choosing the most appropriate quantity for your business to distribute and reveal how to dramatically improve your distribution response.

Posted on May 13 2022

Direct Mail, Graphic Design, Marketing, Printing

Updated Website, New Services & Exciting New Releases

It has been a good while since we last shared what we are putting in place for you here at Mr Flyer. We have been pretty busy adding many new pages to our website; within these pages are new/improved services. In addition, we are in the process of launching a brand new service and also developing bespoke campaign tracking software.

Posted on Mar 03 2022

Marketing

Quantum Leaps for Mr Flyer

What a last 12 months we have faced! 'Challenging' is likely the adjective of choice for most people! This blog shares with you the quantum leap changes and challenges at Mr Flyer over the last 12 months and how these have led to us helping amazing businesses gain incredible results. As you read on, we will share with you the whirlwind of the last year we've had!

Posted on May 19 2021

Marketing

Does the FREE GIFT marketing strategy work?

It seems now that the days of free iPad prize draws and the like have had their day. Either people didn't believe they could win or didn't believe the offer held integrity - that it was just a scam. Is there another way to create a call to action (CTA) without giving a direct discount?

Posted on May 13 2021

Graphic Design, Marketing

Design is everything. Everything!

No matter how good the quality of paper you print on, how frequently you deliver, or the precise targeting we carry out for you...if your design is terrible, none of this will benefit you! Back in 2019, we first created this blog. Now (in 2021), we are updating it, expanding it, and adding new elements, which further increase the effectiveness of your artwork and ultimately the growth of your business.

Posted on Apr 23 2021

Direct Mail, Door to door Distribution, Marketing

Is social media marketing better than printed marketing?

The return on investment from social media marketing versus door drops and direct mail is quite unbelievable; read on to see why. A few years ago, I wrote a blog titled, 'Is the Royal Mail better than Mr Flyer' using our Mr Flyer mascot's image in a boxing ring versus Postman Pat. This blog has for years ranked our second most viewed page, second only to our home page. Equally, when you search on Google for 'Royal Mail leaflet distribution', it ranks second behind the actual Royal Mail door to door page. Clearly then, it spiked interest!

Posted on Mar 31 2021