Direct Mail, Door to door Distribution, Marketing

Why leaflet distribution works – perception vs reality

This blog is to dismiss any myths about leaflet distribution, and give you concrete facts about the incredible response rates, which can be achieved through door drop marketing. I cannot take credit for the research. It is all freely available on the DMA (Direct Marketing Association) website to all DMA members. I do however believe its relevance will directly benefit you when deciding how to market your business.

Direct Mail, Door to door Distribution, Marketing

Direct Mail vs Door to Door Distribution: What Works Best for Your Business?

You may well have noticed the words ‘direct mail’ pop up throughout our site recently, and wondered what this direct mail thing is. This blog will simply explain the differences, their strengths and weaknesses, and most importantly: which will generate the strongest return for you and your business.

Door to door Distribution, Marketing

What Is the Real Response Rate from Leaflet Distribution in 2025?

The question of 'what is the response rate from leaflet distribution' has to be one of the most commonly asked questions we at Mr Flyer receive from potential and existing customers. Back in 2016, we released a blog on the DMA website on this subject, which ranked the 3rd most read blog on the site that year! Six years on, we felt it appropriate to update this blog. The stats are fresh, the analysis updated, and a unique response tracking software is revealed!

Door to door Distribution, Marketing

How Many Leaflets Should You Distribute? 10 Expert Tips to Maximise ROI

As far as frequently asked questions go, 'how many leaflets should I distribute?' is right up there! So, it does seem about time we actually answer this for you in a blog. As the 'right' amount is determined by several factors, saying an arbitrary number such as 20,000 is pretty useless for you! Instead, we will share the logic behind choosing the most appropriate quantity for your business to distribute and reveal how to dramatically improve your distribution response.

Marketing

Mr Flyer: 12 Months of Growth, Change & Client Wins

What a last 12 months we have faced! 'Challenging' is likely the adjective of choice for most people! This blog shares with you the quantum leap changes and challenges at Mr Flyer over the last 12 months and how these have led to us helping amazing businesses gain incredible results. As you read on, we will share with you the whirlwind of the last year we've had!

Marketing

Marketing Free Gifts: A Proven CTA Strategy That Still Works

It seems now that the days of free iPad prize draws and the like have had their day. Either people didn't believe they could win or didn't believe the offer held integrity - that it was just a scam. Is there another way to create a call to action (CTA) without giving a direct discount?

Graphic Design, Marketing

Leaflet Design for Door Drops: Expert Tips

No matter how good the quality of paper you print on, how frequently you deliver, or the precise targeting we carry out for you...if your design is terrible, none of this will benefit you! Back in 2019, we first created this blog. Now (in 2021), we are updating it, expanding it, and adding new elements, which further increase the effectiveness of your artwork and ultimately the growth of your business.

Direct Mail, Door to door Distribution, Marketing

Social Media vs Leaflet Distribution: Which Marketing Strategy Delivers Better ROI?

The return on investment from social media marketing versus door drops and direct mail is quite unbelievable; read on to see why. A few years ago, I wrote a blog titled, 'Is the Royal Mail better than Mr Flyer' using our Mr Flyer mascot's image in a boxing ring versus Postman Pat. This blog has for years ranked our second most viewed page, second only to our home page. Equally, when you search on Google for 'Royal Mail leaflet distribution', it ranks second behind the actual Royal Mail door to door page. Clearly then, it spiked interest!

Direct Mail, Door to door Distribution, Marketing

Partially Addressed Mail (PAM) | Targeted Print Marketing Without Personal Data

Print marketing is a powerful tool for businesses - ideal for contacting existing customers and generating new leads. A tangible, physical message is easier to read and harder to ignore than it's digital marketing counterparts. In this technological age, print still works and if anything, stands out all the more. The purpose of this page is to highlight a print marketing strategy that many of your competitors are unaware of, partially addressed mail.

What is Partially Addressed Mail?

Partially addressed mail is an addressed piece of mail where the recipient's name is not known, and your mail ...

Direct Mail, Door to door Distribution, Marketing, Printing

Mr Flyer & Flow Solutions Merger | Leaflet Distribution Meets Direct Mail

Hopefully, you are already aware of our exciting merger with one of the Uk's leading direct mail companies, Flow Solutions. The deal closed just days before lockdown, and we have been avidly working since then to integrate our team with Flows'. We are now able to offer you, our valued customers, direct mail, in-house print, hand assembly and packaging, pick & pack and contract packing, and very soon, hybrid mail.

Door to door Distribution, Marketing, Printing

Back to Business: Why Print Marketing Matters Now More Than Ever

We are now entering a much more exciting season as Britain looks to get the cogs turning again following an almost stand-still during the past couple of months.

As businesses look to get started again, you may find yourself in one of the following categories:

1) A complete halt of all work, with no enquiries, leads or outstanding business;

2) A trickle of enquiries that will keep you busy for a couple of days or weeks, but not much beyond that; or

3) A backlog of enquiries and customers patiently expecting your return, leaving you pulling your hair out at not knowing where to begin or ho...

Direct Mail, Door to door Distribution, Graphic Design, Marketing, Printing

We have Moved, we have Merged

You may have already heard our exciting news - we have moved and we have merged! On the 9th of March, we moved to our new home in Brighouse to live with Flow Solutions, whom we have merged with. It’s not so glamorous right now, despite having 15,000 sq.ft facilities, we are temporarily squashed in their little boardroom! Thankfully we are assured that our new offices will be ready in a couple of weeks, positioned on the mezzanine with a nice view over the main direct mail fulfilment warehouse.