Door to Door Leaflet Distribution
The most cost effective targeted marketing solution for your business
Door to Door leaflet distribution is a very effective targeted marketing strategy for building your business. If you want to reach potential customers in a given area, then our door to door service is what you need.
For example, let's say you're the Marketing Manager for a chain of health clubs, and you have a couple of underperforming clubs. We consult our supercomputer (aka Experian!) and plot the most appropriate postcode sectors to target your perfect demographic to help turn those clubs around.
If you have just landed on this page and are not sure who Mr Flyer are, we are a print marketing agency. Since 2011 it has been our mission to build our customers business and build their brand. We do this through printed marketing - be it artwork, print, leaflet distribution, direct mail, hybrid mail, and even by hand assembling printed point of display items, all done in our 15,000 sq.ft facilities.
There are many different terms around leaflet distribution which you may have heard but wondered what the differences are. Hopefully, this breakdown will help:
Other terms include door to door, flyer/leaflet distribution, flyer/leaflet delivery, door drop and flyer/leaflet drop. All of these are the same service, which is where your leaflet is hand-delivered through residents (and sometimes businesses) letterboxes - the delivery person is literally walking from door to door with the same leaflet(s).
The other service, which is commonly mistaken as the same, is direct mail. Direct mail is where your leaflet or printed promotional item is posted directly to the recipient rather than going to every house in a given area. Direct mail is more targeted and is very popular with the business to business (B2B) marketing. To learn more on direct mail and how it may benefit your business, click here.
Our Door to Door service includes developing a bespoke long term campaign specific for your business. We will work together to create a solid strategy and put a plan in place for a campaign that should bring great success.
You may have read about 'solus distribution' and 'shared distribution', but haven't yet established which is likely best for your business. Here's a quick breakdown:
Solus distribution: This is your business' flyer going through each recipients letterbox on its own. The benefit to this is that no attention is taken away by other flyers, but the main downside to this is it's much more expensive. Also, just because the distribution company you choose to deliver for you is only putting your flyer through each letterbox, it doesn't prevent other companies from distributing there too.
Shared distribution: This is where your leaflet is distributed with several other leaflets. Most distribution companies won't put competing businesses together, but some unfortunately do. The main benefit of shared distribution is that it's cheaper than solus.
Thanks to our affiliation with the Royal Mail, we can offer postcode specific, targeted shared leaflet distributions throughout the UK. And to reassure you, your flyer is never distributed with direct competition. What is exclusive with our service is that your flyer has the opportunity to be delivered with addressed mail. There is extensive research composed on this subject by Royal Mail, and logically as people look at their mail, they will be looking at your flyer too. In fact, we had one customer who converted from our old solus distribution service onto our cheaper Royal Mail shared distribution and his response rates more than doubled!
Logistically, once our in-house design team has created your flyer, we will print them for you and cover all the logistics to ensure the distribution is on time.
If this service doesn't sound targeted enough for your business, then it may be that a direct mail distribution would be more appropriate. You can take a look at our direct mail page by clicking here.
If door to door leaflet distribution seems perfect for your business, then you can get started immediately by calling us on 01484 598555 or emailing email@example.com
Mr Flyer will devise your strategy based on the following:
Target Audience: We establish who your ideal client is and then target and create artwork accordingly.
Location(s): Based on your ideal client and the areas your coverage area, we recommend the most appropriate postcode sectors.
Quantity: We look at your chosen locations and combine this with your budget to establish the right quantity
Design(s): Your design will always include our three keys to a successful flyer: bold headline, eye catching image and a call to action.
Print: We print on the perfect size and style for your business based on your target audience, type of business and budget.
Type of distribution: We typically use door to door for consumers and direct mail for businesses.
Frequency: Drip effect marketing strategies show the higher the frequency, the higher the response.
Evaluation: We look at your response rate and use those results to create an even better repeat campaign.
What our customers say
“ After asking Mr Flyer to look over my stationary needs, Mr Flyer promptly arranged a meeting to go over my requirements. They understood my passion for getting things right and made it clear it was no trouble to make any changes. I was very happy with the end result and would have no hesitation at all in recommending Mr Flyer to anyone who requires printing work or leaflet distribution. ”
Mick Leech, Parkside Garage
“ Great overall service, good advice and ideas are given, any issues resolved promptly and professionally, good value for money. ”
Deborah Cliff, Ryder & Dutton
“ Mr Flyer provides a personalised and tailored service which we feel is unrivalled. We feel that Mr Flyer is committed to providing excellent customer service and has a willingness to promptly deal with any queries and requests. They have a fantastic hardworking team who are fully trained which reassures us that our business cards and flyers are distributed and delivered in a professional manner which benefits our company. The business this service has generated for us can only go one way and that is UP!!!! We would not hesitate to recommend Mr Flyer to anyone who is looking for a flyer distributor. ”
Heather Whitehead, William H Brown
Plan. Execute. Repeat
Our cyclical process allows us to test, tweak and refine your print marketing efforts to ensure you gain maximum results
We take you through the process from the initial consultation, establishing the right audience, creating actionable artwork, printing on the most appropriate paper and then delivering either door to door or via direct mail.
We provide a full print marketing service that covers everything from strategy, design, print as well as targeted door to door distribution and direct mail.
Mr Flyer is trusted by some of the UK’s smartest businesses. Why not join our continually expanding number of customers seeing a strong ROI with us.