Door to Door Leaflet Distribution
The most cost effective targeted marketing solution for your business
Door to Door leaflet distribution is a very effective targeted marketing strategy for building your business. If you want to reach potential customers in a given area then our door to door service is what you need.
For example, you’re the Marketing Manager for a chain of health clubs and you have a couple of underperforming clubs…we consult our super computer (aka Experian!) and plot the most appropriate postcode sectors to target your perfect demographic to help turn those clubs around.
If you have just landed on this page and are not sure who Mr Flyer are, well we are a print marketing agency. Since 2011 it has been our mission to build our customers business and build their brand. We do this through printed marketing - be it artwork, print, leaflet distribution, direct mail, hybrid mail, and even by hand assembling printed point of display items, all done in our 15,000sq. ft facilities.
There are many different terms around leaflet distribution which you may have heard but wondered what the differences are. Hopefully this breakdown will help:
Other terms include: door to door, flyer/leaflet distribution, flyer/leaflet delivery, door drop and flyer/leaflet drop. All of these are the same service, which is where your leaflet is hand delivered through residents (and sometimes businesses) letterboxes - the delivery person is literally walking from door to door with the same leaflet(s).
The other service, which is commonly mistaken as the same is direct mail. Direct mail is where your leaflet or printed promotional item is posted directly to the recipient rather than going to every house in a given area. This is therefore more targeted, and is very popular with business to business (B2B) marketing. To learn more on direct mail and how it may benefit your business, click here.
Our Door to Door service includes developing a bespoke long term campaign specific for your business. We will work together to create a solid strategy and put a plan in place for a campaign that should bring great success.
You may have read about 'solus distribution' and 'shared distribution', but haven't yet established which is likely best for your business. Here's a quick breakdown on them:
Solus distribution: This is just your business' flyer going through each recipients letterbox. The benefit to this is that no attention will be taken away from other flyers. The main downside to this is that it is much more expensive. Also, just because the distribution company you choose to deliver for you is only putting your flyer through each letterbox, it doesn't prevent other companies distributing there too.
Shared distribution: This is where your leaflet is distributed with a number of other leaflets. Most distribution companies won't put competing businesses together, but some unfortunately do. The main benefit of shared distribution is that it's cheaper than solus.
Thanks to our affiliation with the Royal Mail, we can offer postcode specific, targeted shared leaflet distributions throughout the UK. And to reassure you, your flyer will never be distributed with direct competition. What is exclusive with our service is that your flyer has the opportunity to be delivered with addressed mail. There a lot of research composed on this subject by the Royal Mail, and the basic outcome is logically that people look at their mail, so will be looking at your flyer at the same time too. In fact, with one customer we had who converted from our old solus distribution service onto our cheaper Royal Mail shared distribution, his response rates more than doubled!
Logistically, once our in-house design tam have created your flyer, we will print them for you and cover all the logistics to ensure they are distributed on time.
If this service doesn’t sound targeted enough for your business then it may be that a direct mail distribution would be more appropriate. You can take a look at our direct mail blog by clicking here.
If door to door leaflet distribution seems perfect for your business, then you can get started immediately by calling us on 01484 598555 or emailing firstname.lastname@example.org
Mr Flyer will devise your strategy based on the following:
Target Audience: We establish who your ideal client is and then target and create artwork accordingly.
Location(s): Based on your ideal client and the areas your coverage area, we recommend the most appropriate postcode sectors.
Quantity: We look at your chosen locations and combine this with your budget to establish the right quantity
Design(s): Your design will always include our three keys to a successful flyer: bold headline, eye catching image and a call to action.
Print: We print on the perfect size and style for your business based on your target audience, type of business and budget.
Type of distribution: We typically use door to door for consumers and direct mail for businesses.
Frequency: Drip effect marketing strategies show the higher the frequency, the higher the response.
Evaluation: We look at your response rate and use those results to create an even better repeat campaign.
What our customers say
“ Exceptional service from these guys! Quick turnaround, excellent quality and easy communication. We will be definitely ordering again. ”
Marija Varzinska, Direct Blinds
“ Mr Flyer was a refreshing change from the other distributors we spoke to regarding a large leaflet drop we have recently undertaken. We were pleased with the honest and professional approach and realistic delivery timescale given to us...We won’t be going anywhere else for our next leaflet drop and would definitely recommend Mr Flyer to anyone looking for a reliable and well managed distribution. ”
Phil Lynes, Motor Marque
“ Mr Flyer were recommended to me by our local garage who did a very successful mailer with you. I too have been delighted with the organisation of your company. You were most helpful when we discussing numbers and areas, the flyer you printed looks great and it was distributed on time and with surprisingly little fuss. There was one day when we were around and about doing viewings and were picking the flyers up from the doormats. It was quite exciting… It has already been paid for by the response a week later and we will be coming back to you to do another later in the year. ”
Clare Garvey, Hendys Estate Agents
Plan. Execute. Repeat
Our cyclical process allows us to test, tweak and refine your print marketing efforts to ensure you gain maximum results
We take you through the process from the initial consultation, establishing the right audience, creating actionable artwork, printing on the most appropriate paper and then delivering either door to door or via direct mail.
We provide a full print marketing service that covers everything from strategy, design, print as well as targeted door to door distribution and direct mail.
Mr Flyer is trusted by some of the UK’s smartest businesses. Why not join our continually expanding number of customers seeing a strong ROI with us.