Door to Door Leaflet Distribution
The most cost effective targeted marketing solution for your business
Door to Door Targeted Marketing
Door to Door leaflet distribution is a very effective targeted marketing strategy for building your business. If you want to reach potential customers in a given area, then our door to door service is what you need.
For example, let's say you're the Marketing Manager for a chain of health clubs, and you have a couple of underperforming clubs. We consult our supercomputer (aka Experian!) and plot the most appropriate postcode sectors to target your perfect demographic to help turn those clubs around.
If you have just landed on this page and are not sure who Mr Flyer are, we are a print marketing agency. Since 2011 it has been our mission to build our customers business and build their brand. We do this through printed marketing - be it artwork, print, leaflet distribution, direct mail, hybrid mail, and even by hand assembling printed point of display items, all done in our 15,000 sq.ft facilities.
Door to Door Services
There are many different terms around leaflet distribution which you may have heard but wondered what the differences are. Hopefully, this breakdown will help:
Other terms include door to door, flyer/leaflet distribution, flyer/leaflet delivery, door drop and flyer/leaflet drop. All of these are the same service, which is where your leaflet is hand-delivered through residents (and sometimes businesses) letterboxes - the delivery person is literally walking from door to door with the same leaflet(s).
The other service, which is commonly mistaken as the same, is direct mail. Direct mail is where your leaflet or printed promotional item is posted directly to the recipient rather than going to every house in a given area. Direct mail is more targeted and is very popular with business to business (B2B) marketing. To learn more on direct mail and how it may benefit your business, click here.
Our Door to Door service includes developing a bespoke long term campaign specific for your business. We will work together to create a solid strategy and put a plan in place for a campaign that should bring great success.
Shared Distribution VS Solus Distribution
You may have read about 'solus distribution' and 'shared distribution', but haven't yet established which is likely best for your business. Here's a quick breakdown:
Solus distribution: This is your business' flyer going through each recipients letterbox on its own. The benefit to this is that no attention is taken away by other flyers, but the main downside to this is it's much more expensive. Also, just because the distribution company you choose to deliver for you is only putting your flyer through each letterbox, it doesn't prevent other companies from distributing there too.
Shared distribution: This is where your leaflet is distributed with several other leaflets. Most distribution companies won't put competing businesses together, but some unfortunately do. The main benefit of shared distribution is that it's cheaper than solus.
Royal Mail Door to Door
Thanks to our affiliation with the Royal Mail, we can offer postcode specific, targeted shared leaflet distributions throughout the UK. And to reassure you, your flyer is never distributed with direct competition. What is exclusive with our service is that your flyer has the opportunity to be delivered with addressed mail. There is extensive research composed on this subject by Royal Mail, and logically as people look at their mail, they will be looking at your flyer too. In fact, we had one customer who converted from our old solus distribution service onto our cheaper Royal Mail shared distribution and his response rates more than doubled!
How Our Door to Door Service Works
At Mr Flyer, we enable our clients to execute targeted door to door distribution campaigns. Over the years, we have developed our expertise to provide our clients with the best options to maximise their return on investment. On top of this, we are in a unique position to offer our clients a full package of an initial free consultation, demographic targeting, actionable artwork, print (both in house and as a print management service) and, finally, distribution fulfilled by the Royal Mail.
Logistically, once our in-house design team has created your flyer, we will print them for you and cover all the logistics to ensure the distribution is on time, every time.
If this service doesn't sound targeted enough for your business, then it may be that a direct mail distribution would be more appropriate. You can take a look at our direct mail page by clicking here.
Door to Door Next Step's
Maybe you're still wondering whether or not flyer distribution is an appropriate strategy or your business, and equally if Mr Flyer is the right distribution company to work with. You may also be wondering what the most successful strategies are for leaflet drops. To help, here are some pages you may find useful:
- The most successful leaflet drop strategy: Click Here
- The most successful flyer artwork: Click Here
- What is 'the' response rate from leaflet distribution? Click Here
- Choosing a leaflet distribution company: Click Here
If door to door leaflet distribution seems perfect for your business, then you can get started immediately by contacting us today.
Mr Flyer will devise your strategy based on the following:
Target Audience: We establish who your ideal client is and then target and create artwork accordingly.
Location(s): Based on your ideal client and the areas your coverage area, we recommend the most appropriate postcode sectors.
Quantity: We look at your chosen locations and combine this with your budget to establish the right quantity
Design(s): Your design will always include our three keys to a successful flyer: bold headline, eye catching image and a call to action.
Print: We print on the perfect size and style for your business based on your target audience, type of business and budget.
Type of distribution: We typically use door to door for consumers and direct mail for businesses.
Frequency: Drip effect marketing strategies show the higher the frequency, the higher the response.
Evaluation: We look at your response rate and use those results to create an even better repeat campaign.
What our customers say
“ We were really impressed with the communication, organisation and trackable leaflet drop by Mr Flyer, within hours we had our first positive lead. Would recommend using. ”
Nick Siddal, NDS Electrical
“ Mr Flyer was recommended to me by our local garage who did a very successful mailer with you. I too have been delighted with the organisation of your company. You were most helpful when we discussing numbers and areas, the flyer you printed looks great and it was distributed on time and with surprisingly little fuss. There was one day when we were around and about doing viewings and were picking the flyers up from the doormats. It was quite exciting… It has already been paid for by the response a week later and we will be coming back to you to do another later in the year. ”
Clare Garvey, Hendys Estate Agents
“ Exceptional service from these guys! Quick turnaround, excellent quality and easy communication. We will be definitely ordering again. ”
Marija Varzinska, Direct Blinds
Plan. Execute. Repeat
Our cyclical process allows us to test, tweak and refine your print marketing efforts to ensure you gain maximum results
We take you through the process from the initial consultation, establishing the right audience, creating actionable artwork, printing on the most appropriate paper and then delivering either door to door or via direct mail.
We provide a full print marketing service that covers everything from strategy, design, print as well as targeted door to door distribution and direct mail.
Mr Flyer is trusted by some of the UK’s smartest businesses. Why not join our continually expanding number of customers seeing a strong ROI with us.