Design, print and door to door delivery to build your business and build your brand
Request a Campaign ConsultationIf you’re looking to increase your footfall and sales with a proven, measurable and cost-effective design, print & distribution strategy, get in touch with the Mr Flyer team today to start your campaign.
Do you manage/own a gym or health club that's ready to see a dramatic increase in members? Over the years, Mr Flyer has helped dozens of businesses just like yours increase their membership dramatically, and we have compiled our most effective strategies into this dedicated sector page so you can benefit too.
What is the two-pronged approach? It is two different methods for two different markets. In most estate agency businesses, the revenue is a combination of sales commission (from vendors) and management fees (from landlords or property investors). So the two questions on every agency's mind are, how do we increase sales commission and increase rental management fees?
How much stronger would your business be if you could reduce attrition by 10%, 20% or even more? In turn, how great would it be to see a continual flow of new members joining? Finally, what if you discovered THE vital marketing strategy that so many of your competitors don't know?
In a world of social media hype, this page will share a host of print-based marketing strategies. The power of print - using flyers, postcards, loyalty vouchers, leaflet distribution, direct mail and more, can profoundly grow your business. We conclude with the strategy that ties everything together and benefits your door-to-door and other print activities, as well as your overall marketing strategy.
"Consumers see mail as a medium of authority – one they prefer for things that are important, formal or official – whilst 57% say that receiving mail makes them feel more valued." DMA
We cover our three keys in every flyer design, which have proved time and again essential for maximum returns:
A bold headline. Pose this as a question relevant to your target audience. E.g. 'Want to get in shape for free this summer?' Then follow with a sub-headline, 'Now you can with a 7-day FREE PASS'.
An eye-catching image. Not your premises (it's likely not inspiring!), but a before and after picture, or an inspirational man and woman on gym equipment..
A call to action. Based on the above, it would reiterate your 7-day pass gift. It should also highlight a prompt expiry, so you see a quick return on your investment.
When someone first joins your gym and attends for their first week, they may notice some initial changes (sore muscles!). Still, it's only through regular, sustained training performed correctly that they will experience the actual benefits of exercise. Over time, they will achieve their goals. If, however, they quit after just one week, disillusioned, they don't instantly look like an 'Instagram Influencer'; that first week is effectively pointless.
It is the same with marketing; so many new clients (not just gyms and health clubs) presume that people only need to receive their flyer once to take action.
In reality, people are much more likely to respond to your flyer when they regularly receive it. Therefore, we recommend that all our clients implement the proven, most vital marketing strategy: drip effect marketing. This is where you repeat your distribution to the same audience regularly.
We recommend repeating to the same audience every 4-8 weeks, at least 3 times, before evaluating results. All of our most successful clients utilise drip effect marketing as part of their leaflet distribution campaigns.
"Advertising mail delivers increased customer value by increasing sales activity through long-term engagement." DMA
Following referral marketing, the next strategy for gyms and health clubs is door-to-door flyer distribution, from inception (planning and targeting) to execution (print and distribution). Using similar principles, gift marketing is proven to be the most effective strategy for gyms and health clubs when participating in leaflet distribution campaigns. When you give a gift as part of your flyer campaign (ideally one with no direct cost to you), it will significantly improve your response rate and enable you to track responses.
Implementing the strategy
The purpose of delivering flyers is to entice the recipient to respond promptly. It is the gift that acts as the catalyst. Try to avoid a discounted 12-month membership as people won't necessarily want to feel tied down (especially if they haven't heard of your gym before), and the discount eats into your margins. Instead, a no-obligation 7-day free pass is most appropriate.
Why is this so effective
"It is very important to balance both short and long-term strategies. Continued efforts to deliver only short-term effects will not drive your long-term growth and profitability." DMA
Mr Flyer is a multi-award-winning company. We are ISO9001, ISO14001 and ISO27001 compliant. In addition, we are an accredited member of the DMA (Data & Marketing Association), JICMAIL (Joint Industry Committee for Mail) and the IPIA (Independent Print Industries Association).
Our Green commitments and credentials include, Carbon Balanced Printer with the World Land Trust, SME Climate Hub commitment and Love Paper & Two Sides members.
Mr Flyer is trusted by some of the UK’s smartest businesses. Why not join our continually expanding number of customers seeing a strong ROI with us.
