Design, print and door to door delivery to build your business and build your brand
Request a Campaign ConsultationIf you're looking to increase your student numbers with a proven, measurable and cost-effective design, print & flyer distribution strategy, get in touch with the Mr Flyer team today to start your campaign.
Using door-to-door campaigns as part of your marketing is a proactive way to get your school's name in front of prospective parents. Flyers and leaflets are trusted sources of information, so using these can help guide parents towards your institution.
We have found that the most effective use of leaflet drops for schools is to promote Open Events. A parent is unlikely to choose their child's school purely after receiving one leaflet from them (though it will put you on their radar). However, an Open Event (even a virtual one) is an excellent opportunity to get parents into the school. They can see the facilities, meet the teachers and get a feel for the school environment.
"Receiving information on paper increases trust among customers." DMA
The most effective strategy to help make these opportunities as sold out as possible is drip effect marketing. It is achieved by:
• Building up to the event with an initial invite 1-2 months before;
• Sending a reminder card the week before;
• Combine this with other marketing channels to reach the same audience; and
• Incentivise the events to encourage people to attend (by offering branded merchandise, discounts on school uniforms, book vouchers, etc.)
"Mail isn't a one-off thing in a box; it's about building connections over time." JICMAIL
We cover our three keys in every flyer design, which have proved time and again essential for maximum returns:
A bold headline. Pose this as a question relevant to your target audience. E.g. 'Want to get in shape for free this summer?' Then follow with a sub-headline, 'Now you can with a 7-day FREE PASS'.
An eye-catching image. Not your premises (it's likely not inspiring!), but a before and after picture, or an inspirational man and woman on gym equipment..
A call to action. Based on the above, it would reiterate your 7-day pass gift. It should also highlight a prompt expiry, so you see a quick return on your investment.
The strategy we have outlined for colleges to attract more students can be replicated almost exactly for universities. However, the key difference is that a college typically markets to its local area and feeder schools. However, Universities, of course, attract students nationally and even internationally.
Local leaflet Drop: Therefore, we firstly recommend performing a local leaflet distribution (in your town/city) to densely populated family postcode sectors (which we can find for you). The key message highlights the many benefits of staying in their hometown to complete their degree.
Niche Direct Mail: Next, we need to target a niche audience using direct mail to reach students nationwide. For instance, say your University has an excellent reputation for sports-based degrees, then we can purchase data of 18-year-olds interested in sports and/or members of sports clubs. We can then post out personalised (Dear Joe Bloggs) marketing material inviting them to your forthcoming open day. You could even include a 'VIP' invite to make the recipient feel even more valued.
Complete Mailing Service: In addition to helping universities with their national or local marketing campaigns, we can also help save time and money on your mailing requirements. Our Mailing House helps universities print and post invitation letters, place acceptance letters, and distribute prospectuses, course information, and more. In addition, we can personalise each mailing with the student's details and relevant inserts, all through a GDPR secure system.
Personal Print Portal: What's more, working with us can help you save on your printing, whether you're looking for banners, posters, magazines, booklets, letterhead, or any other stationery or marketing materials. We provide all of this through a personalised print portal that holds all your products, ready for you to order in just a few clicks. Visit our Printing Page to learn more.
"The younger generation is engaging with door drops because it's a novelty to get a physical item." JICMAIL
Whilst it's true that many young people are digitally focused, print marketing still stands out. There is an air of being a responsible adult that comes from receiving posts as a young person. Receiving a flyer through the door can help grab attention.
As with schools, Open Events are the best way for students to get a feel for the college and decide whether they can envisage themselves there. Our recommended strategy for this is:
If you're a college or Sixth Form specialising in certain courses, career prospects or University routes, then we recommend including this in your marketing. Students who have a passion or interest in your specialism are more likely to attend your events and, subsequently, apply for a place.
"[Gen Z] is 40% more likely to claim that mail can change their mind about a brand than the average GB adult." JICMail
Mr Flyer is a multi-award-winning company. We are ISO9001, ISO14001 and ISO27001 compliant. In addition, we are an accredited member of the DMA (Data & Marketing Association), JICMAIL (Joint Industry Committee for Mail) and the IPIA (Independent Print Industries Association).
Our Green commitments and credentials include, Carbon Balanced Printer with the World Land Trust, SME Climate Hub commitment and Love Paper & Two Sides members.
Mr Flyer is trusted by some of the UK’s smartest businesses. Why not join our continually expanding number of customers seeing a strong ROI with us.
