Learn the strategy that provides the best returns from leaflet deliveries
This page will reveal how you can effectively use leaflet delivery marketing to build your business. Discover the secrets of actionable design, creative print and targeted distributions, and the most important strategy of all.
Since 2011 it has been our mission to build our customers business' and build their brand through printed marketing. We provide marketing strategy, artwork, print, leaflet distribution, direct mail, hybrid mail, and even by hand assembling printed point of display items, all done in our 15,000sq. ft facilities based in Brighouse, West Yorkshire.
Mr Flyer is also multi-award-winning, especially in the estate agency sector, and provide our services nationwide. To give you extra assurance that what we are about to share with you is credible and beneficial for your business we are DMA (Data & Marketing Agency) accredited, a member of the CIM (Chartered Institute of Marketing) and hold ISO9001, ISO14001 and ISO27001 accreditations.
That's the sales pitch over! So let's get started...
As you can see from the right, we have highlighted seven essential keys to consider with your leaflet delivery. Now you can invest a whole heap of time trying to cover the first six all by yourself, and then read a bookcase full of marketing books trying to establish the seventh...or you could just leave it to an expert company in the field!
Part of opting for a leaflet delivery to help in building your business is choosing the right company to do it for you. Many companies out there simply want to work on the fulfilment aspect, the actual leaflet distribution. What we do is rather different. We work as a marketing agency, providing industry-specific advice and implementation so you can get on with building your business.
It is the seventh key that is going to be the focus of this page, as this strategy will make or break our leaflet delivery campaign. However, very quickly on design and print - consider that they must be actionable, relevant to the receiver, visually stimulating and the quality of the paper must represent the type of service/product you provide. For more on design please click here and here for print as they are both very big subjects, but not the purpose of this page.
The Most Important Strategy...
The most important strategy for any leaflet delivery is the drip effect marketing strategy. This is where you literally drip feed your message to your target audience frequently. Consider how many times have you responded to an email, a pop-up on Facebook, an advert on TV or any other marketing on the first view? It will not be often!
We humans are both cautious of marketing (and salespeople), but also often very forgetful and easily distracted! For these reasons we need to keep on sending our marketing message to build up brand trust (not a fly by night business), to keep reminding the receiver of the benefits you will provide them, and to ensure that the call to action is so clear and strong that they will act promptly before getting distracted (again!).
This loops back to the first key, which is the overall purpose. From the purpose, we can create an overall strategy. It is the strategy which will dictate what message we feed to the receiver each time, and when that will be. Therefore, the artwork will change every time but ensuring brand consistency remains. The strategy will also dictate the frequency. We typically recommend every 4-6 weeks as this is not too frequently that you irritate the receiver, but not too long that they have forgotten about your business in the meantime.
It may sound a very simple strategy, but it is amazing how many businesses ignore it. Instead many presume they can 'trial' a leaflet delivery. This is as logical as someone trialling a diet for a day, and then quitting when they don't instantly achieve their dream weight. As with all thing worth having in life, we must work at them consistently to see real lasting fruit. Marketing is no different.
I'm sure you have read this as you're serious about taking your business to the next level. At Mr Flyer, this is what we love to help you with. So please do contact us today and mention you have read this page.
Keys to consider with your leaflet delivery:
1. What is the overall purpose of the campaign?
2. Who and where are your ideal target audience?
3. What quantity and frequency matches your budget?
4. What trigger or call to action is appropriate on your artwork?
5. Which paper will produce the best ROI?
6. What sort of leaflet delivery is most appropriate?
7. What strategy provides the best overall return with leaflet deliveries?
What our customers say
“ It was a pleasure to work with Mr Flyer after a number of poor experiences getting our communications out – staff are professional, helpful, flexible and customer focussed, with a robust check back service and reasonable rates into the bargain. We’ll be back! ”
Local Authority Project Officer, Leeds City Council
“ We’ve been looking at the last four months of retail sales from our Huddersfield store and there’s no doubt about it, it’s been very positive, the leaflets have been our most successful source of leads...we are delighted with their performance and the way they’ve helped us reach the various districts...they’ve changed my opinion on this form of advertising. We will be committing to some more activity in the Autumn and into next year. ”
Chris Hamer, ADZ Media
“ We were really impressed with the communication, organisation and trackable leaflet drop by Mr Flyer, within hours we had our first positive lead. Would recommend using. ”
Nick Siddal, NDS Electrical
Plan. Execute. Repeat
Our cyclical process allows us to test, tweak and refine your print marketing efforts to ensure you gain maximum results
We take you through the process from the initial consultation, establishing the right audience, creating actionable artwork, printing on the most appropriate paper and then delivering either door to door or via direct mail.
We provide a full print marketing service that covers everything from strategy, design, print as well as targeted door to door distribution and direct mail.
Mr Flyer is trusted by some of the UK’s smartest businesses. Why not join our continually expanding number of customers seeing a strong ROI with us.