The cost of a leaflet campaign depends on several factors, including the size and format of your leaflet, the quantity you need, the quality of the print, any special finishes and the number of households you want to reach.

There is no single response rate or return on investment that applies to every leaflet campaign. Results depend on factors such as your offer, audience, creative, distribution area, timing and how easy you make it for people to respond. The data does, however, show that physical marketing continues to generate measurable engagement. 76% of mail is read, looked at or glanced at. 57 seconds average attention generated by a door drop. 9.4% of mail prompted a website visit in Q1 2026. Research from the DMA also found that highly creative campaigns generated four times the business effects of less creative campaigns, highlighting the importance of the creative work behind your campaign as well as the distribution itself. For a Bath campaign, your potential audience can also vary significantly depending on who you are trying to reach. A student-focused business, for example, could target areas close to student accommodation. The University of Bath has more than 4,000 undergraduate bedrooms in the city centre and on campus , while Bath Spa University has accommodation across locations including Newton Park, central Bath and the Lower Bristol Road area. For an estate agent, home improvement company or local service provider, a different approach may be more appropriate, focusing on selected residential areas and households that match the profile of your ideal customer. The most effective way to measure your return is to track the response generated by your campaign. This could include a dedicated landing page, campaign-specific phone number, QR code, promotional code, or simply asking customers how they heard about you.

The timescale depends on the complexity of your campaign and the services you require. A campaign involving existing artwork and straightforward printing may be quicker to organise than one requiring new creative design, specialist formats or a more detailed distribution strategy. The process typically involves: 1. Campaign planning ‍ We discuss your objectives, audience, budget and the areas you want to reach. 2. Targeting ‍ We help identify the most relevant postcodes, neighbourhoods or residential areas for your campaign. 3. Creative and design ‍ Your leaflet artwork is created or prepared for print. 4. Print production ‍ Your leaflets are professionally printed according to the agreed specification. 5. Distribution planning ‍ The campaign is organised around your selected areas and distribution requirements. 6. Delivery ‍ Your leaflets are distributed to the agreed households. If you have a specific launch date, event or promotion, it is best to plan your campaign in advance so there is enough time to complete each stage properly.

We start by looking at your business rather than simply selecting the largest possible distribution area. The right audience for a leaflet campaign depends on what you sell, who you want to reach and where those potential customers are most likely to live or spend their time. For example, an estate agent may want to target established residential areas and households that fit the property market they specialise in. A home improvement business may focus on areas with established housing stock and homeowners, while a student-focused business may prioritise areas around student accommodation. Bath provides a good example of why this matters. The University of Bath has more than 4,000 undergraduate bedrooms across its city centre and campus accommodation , while Bath Spa University operates accommodation across several Bath locations, including Newton Park, central Bath and the Lower Bristol Road area. This means a business targeting students could take a very different approach from a business targeting homeowners. We can help you consider factors such as: What we look at and why it matter ‍ Your ideal customer ‍ Helps define who the campaign needs to reach Location Identifies households within a practical distance of your business Property type May be relevant for estate agents and home improvement businesses Household profile Helps identify areas that may be more relevant to your target audience Student population Particularly relevant for student focused businesses and services Local catchment area Helps focus distribution around where customers are most likely to visit or use your service Campaign objective Determines whether you need broad awareness or highly targeted distribution The aim is to make your distribution more considered. Rather than simply putting a leaflet through as many doors as possible, we can help you think about whose doors your leaflet needs to reach . That could mean targeting a specific postcode, a group of neighbourhoods or a wider area of Bath, depending on what you are trying to achieve.