Start by deciding exactly what you want the campaign to achieve. This could be generating enquiries, promoting a new business, increasing footfall, attracting bookings or introducing a new service. Next, define the audience you want to reach. Consider where your customers live, how far they are likely to travel and which Exeter areas are relevant to your business. A restaurant, tradesperson and student-focused business will all need very different distribution strategies. Finally, decide how you will measure the response. Before your leaflets are printed, consider whether you will use a QR code, dedicated landing page, promotional code, campaign-specific telephone number or another method of tracking enquiries. Once these three decisions are clear, you can determine the appropriate distribution areas, leaflet quantity, creative requirements and campaign budget.

There is no standard price for a leaflet campaign because the cost depends on the scale and specification of your campaign. Your budget will typically be influenced by: The number of households you want to reach The Exeter postcodes or neighbourhoods selected The size and format of your leaflet Your paper and print specification Whether you require creative design Any specialist finishes or folding Whether you are planning one distribution or multiple campaigns A small, focused campaign around your business will naturally cost less than a larger distribution covering several Exeter areas. Rather than working backwards from an arbitrary leaflet quantity, it is often more useful to start with your available budget and the customers you want to reach. This allows you to consider how widely you should distribute and whether your budget is better used on a tightly defined audience or broader coverage. We can provide a campaign quotation based on your required quantity, print specification and distribution areas.

The best tracking method depends on how your customers normally contact you. You could use: A dedicated landing page ‍ Create a specific web page used only for the campaign, allowing visits and enquiries to be measured. A unique QR code ‍ Link the code to your campaign landing page or booking system and monitor the number of scans. A promotional code ‍ Give recipients a code that can be used online or in store. This can be particularly useful for restaurants, retailers and local services. A dedicated telephone number ‍ Use a campaign-specific number to identify calls generated by the distribution. Customer feedback ‍ Ask new customers how they heard about your business and record the responses consistently. For ROI, compare the total campaign cost against the revenue or customer value generated. Where possible, look at the longer-term value of new customers rather than only the first transaction. You can also compare results between different Exeter areas, offers or campaign versions. This can help you identify which parts of your distribution are generating the strongest commercial response.

The World Land Trust Carbon Balanced Print upgrade is an optional addition to your print campaign, available for a small additional cost. If you choose the upgrade, it is incorporated into your print requirements when your campaign is arranged. The associated contribution supports World Land Trust conservation projects alongside your printed marketing. The upgrade does not mean that producing and distributing your leaflets has no environmental impact. Instead, it provides your business with an opportunity to support conservation work as part of your wider approach to responsible marketing. We can explain the additional cost and how the upgrade applies to your specific print requirements when preparing your campaign quotation.

For most businesses, a targeted campaign is a more sensible starting point than automatically distributing across the whole city. Your decision should reflect your trading area and the type of customer you are trying to attract. A local restaurant may only need to reach households within a practical distance of its premises. A tradesperson may want to cover areas within its normal service radius, while a specialist business could justify a much wider distribution because customers are willing to travel further. You may also choose to test selected areas first, measure the response and use the results to decide whether to expand your campaign. The right question is not simply how many Exeter households you can reach. It is how many households are genuinely relevant to your business and how much each new customer could be worth.