Start by identifying what you want your campaign to achieve. Whether your goal is generating enquiries, increasing bookings, driving footfall or promoting a new service, your objective will influence every decision. Next, consider who your ideal customer is and where they are likely to be. A home improvement company usually targets established residential neighbourhoods, while a café or independent retailer may benefit from reaching both local residents and visitors. Finally, decide how you will measure success. Using QR codes, dedicated landing pages, promotional codes or campaign-specific phone numbers lets you see which parts of Salisbury generate the strongest response and helps boost future campaigns.

The answer depends on where your customers are most likely to come. Businesses such as trades, estate agents, healthcare providers and professional services generally achieve better results by focusing on local households, as these customers often become repeat clients. Restaurants, cafés, gift shops, hotels and visitor attractions may benefit from a broader approach, combining residential areas with marketing that supports seasonal visitor demand. If you are unsure, we can help assess your customer profile and recommend a distribution strategy that fits with your business objectives rather than simply covering the largest number of households.

Different parts of Salisbury attract different audiences, making area selection an important part of campaign planning. For example, Harnham, Bishopdown, Laverstock and surrounding villages may be suitable for businesses targeting homeowners and families, while the city centre is often more relevant for hospitality, retail and tourism-related businesses. Instead of distributing across every postcode, we recommend focusing on areas where your ideal customers are most likely to live or spend time.

Yes. We have delivered leaflet distribution campaigns across Salisbury and the wider Wiltshire area for businesses wishing to increase enquiries, promote new services and strengthen local brand awareness. Every campaign is planned around the client's objectives, target audience and service area, ensuring distribution is relevant rather than using a standard approach for every campaign.

Timing can noticeably affect campaign performance. Hospitality, retail and tourism businesses regularly benefit from distributing before busy periods like the summer visitor season, Christmas Market and other major city events. Home improvement businesses may see stronger engagement in late winter and spring when many homeowners start planning renovation projects. Planning your campaign around periods of increased demand can help your marketing reach customers when they are most likely to take action.